The audience of "Insight People" bloggers in social networks has exceeded 2 billion people

The cumulative audience coverage of residents of the Insight People production center on social networks exceeded 2 billion users. This was announced on Wednesday, March 18, in the company's press release dedicated to the company's first anniversary.

"Five years ago, we started our journey with the idea of creating not just a production center, but an environment in which talented people from every corner of the country could develop and become opinion leaders. Quality, scale and high performance are our benchmarks.: We are growing together with bloggers and proving that Russian content can be in demand, including outside our country," said Alina Zinnatullina, General Director of the production center.

To date, the project unites more than 2.7 thousand opinion leaders across the country and beyond. The residents include such artists and bloggers as Alexander Zarubin (Stone), David Manukyan, Anna Khilkevich, Anatoly Tsoy, RADIO TAPOK and others.

By 2025, Insight People had begun active international expansion, launching cross-cultural projects in India, China, Turkey, South Korea, the United States, and African countries.

"Now American rappers are singing Pinocchio and Crow's Nest, India knows the song "I am Russian," and Africans are breaking records for watching the "Mother Earth" video," the press release says.

The company plans to further strengthen its international presence, expand its network of studios and launch new formats aimed at a wide audience in Russia and abroad. Since 2023, the production center has been part of Gazprom Media Holding.

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