Analysts explained the reasons for the 49 drop in demand for new buildings%

By the end of January, the market of new buildings in Moscow and the Moscow region showed a 49% drop in demand compared to December last year, amounting to only 7.74 thousand equity participation agreements. On February 15, experts from the RedCat aggregator of new buildings attributed this situation to a number of factors.

Firstly, the traditional decrease in customer activity in January due to long holidays. However, the decisive factor was the activity of the end of 2025, caused by rumors of another tightening of family mortgage conditions, which provoked a sharp increase in the number of transactions in December (up to 15.1 thousand DDU). This surge in activity led to a decrease in interest in buying real estate in the first months of next year.

The most noticeable drop in demand occurred within the old border of the capital, where the number of registered transactions decreased by 52% compared to the previous month and by 13% compared to January 2025. This was the deepest drop among all locations: the comfort class lost almost half of the demand (-56%), and premium housing turned out to be the least in demand, losing two thirds of its demand (-69%). The most stable segment turned out to be the business class, with losses of slightly less than half (-46%).

New Moscow and the nearby Moscow region showed lower dynamics of decline: each of the zones lost about the same number of customers — about 44%. Compared to last year, New Moscow retained almost the same volume of demand, decreasing by a symbolic 7.2%, and the near Moscow region even registered a slight increase of 4.9%.

One of the key results of the past period was a sharp increase in the share of mortgage transactions, which reached a historic high of the last year and a half to 77.4% of total purchases. This is due to the attempts of potential buyers to make a home purchase in time before a possible deterioration in credit conditions. This trend was particularly pronounced in New Moscow, where mortgages were used in 88.7% of housing purchases.

"It is expected that the correction in the number of transactions will continue in the coming months, and the share of mortgage loans will gradually decrease, but the real depth of the decline will become apparent closer to March, when the transactions of those who managed to receive preliminary approval from the bank at the end of last year or the beginning of this year will be completed," the head of the aggregator's analytical service explained to Izvestia RedCat new buildings Natalia Ryzhkina.

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But the demand for such facilities is growing.

Last December, analysts from Metrium and SIS Development said that the Southeastern Administrative District of Moscow had become the leader in price increases for massive new buildings over the past year. In 12 months, the average cost per square meter there has increased by 25%. A significant increase was also recorded in the Northern Administrative District, where prices increased by 24% — from 311.6 thousand to 387.5 thousand rubles.

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