Moscow Fashion Week resident brands conquer foreign markets

Russian brands, residents of Moscow Fashion Week, continue to enter foreign professional platforms: in Armenia, India, Spain, China, the USA, Tajikistan and other countries. International cooperation became possible thanks to bilateral agreements concluded between Moscow Fashion Week and foreign fashion associations in continuation of the BRICS+ Fashion Summit.

As part of the Noir Fashion Week in the USA, in New York, on February 13, the Moscow brand Solangel presents its collection. According to the founder and designer of the brand, Irene Soprano, "Moscow Fashion Week is one of the main driving forces of the industry in the country. Thanks to the Moscow Fashion Week exchange program, Solangel will present a collection at the Fashion Noir Week. This is an important strategic milestone that further strengthens the brand's international presence and allows for even more effective interaction with a global audience."

On January 16, Ermilov brand successfully performed at the Hub of Africa Fashion Week (Fashion Week in Ethiopia). Lev Ermilov, the founder of the brand, noted that this experience was a significant step in the development of the brand: "We successfully applied the invaluable experience gained during the Moscow Fashion Week at our first foreign show. Cooperation with Moscow Fashion Week has served as a springboard for our brand to enter the international arena."

The designer exchange program between Moscow Fashion Week and foreign specialized associations is a powerful tool for the development of Russian designers, which provides direct access to foreign experts and retail representatives.

At the end of 2025, the capital brand Addicted_To... took part in Yerevan Fashion Week (Yerevan Fashion Week), in Armenia.

"One of the key areas of our work is to strengthen cooperation between organizations hosting Fashion Weeks in different countries and create a strong network between designers, experts and educational institutions. We are convinced that the exchange of participants and joint initiatives enrich both sides and contribute to the sustainable development of the regional fashion ecosystem," said Helen Manukyan, Co—founder and Head of the Fashion and Clothing Chamber of Armenia, Yerevan Fashion Week.

"The exchange program between Moscow Fashion Week and Fashion Weeks in other countries is very important for the development of the industry. Moscow Fashion Week is the most powerful tool for promoting domestic manufacturers today: Russian designers can absolutely hold a show at the best venues in Moscow for free, and then receive an invitation to perform abroad. This is an incredibly significant help in the development of the domestic fashion industry," said Olesya Kosopletkina, designer and founder of the Addicted_To brand.…

Also in 2025, the Moscow brand Kuchugova presented its collection at Tajikistan Fashion Week. In addition, during 2025, Russian brands-residents of Moscow Fashion Week presented their collections in India, Spain, China and Ethiopia.