The January rating of the Zen platform according to Mediascope has been published
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- The January rating of the Zen platform according to Mediascope has been published
The Zen platform has published a rating according to the Mediascope research company for January 2026. At the end of the month, the channel of the LIFE news publication became the leader, taking the first place among the media in terms of audience.
For the LIFE editorial staff, this result was a confirmation of the systematic work of the team and the chosen development strategy in the digital environment. The publication relies on the speed and quality of news, clear presentation and attentive attitude to the interests of the audience.
"This is an important result for us and, frankly, the level that could only be dreamed of before. We perceive this as an assessment of the systematic work of the team: the speed and quality of the news, clear presentation, attentive attitude to topics and the audience. I would like to note separately that it is essential for us to maintain editorial standards and at the same time be understandable and interesting to the reader in an environment where he consumes content every day," said Marina Feshchenko, editor—in-chief of LIFE.
She believes that her position is the result of the systematic work of the team and a well—chosen development strategy. The editorial director thanked the team and readers, and also reminded them that an achievement is not a reason to relax. On the contrary, it is an additional responsibility that calls for maintaining the bar, developing new formats and maintaining results on a daily basis.
"LIFE's leadership is an indicator that the editorial staff has learned to work deeper than the content approach. Now we are able to interact with the platform at the level of data and audience behavior. We have consistently invested in analytics, distribution, and the development of formats that organically exist in the Zen environment," said Denis Arapov, CEO of the combined editorial staff of LIFE and SHOT.
The Mediascope rating is based on audience measurement data and reflects the actual content consumption by Zen platform users.
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