Mediascope named VK Video the most popular video hosting service in Russia in January

VK Video video service became the most popular video hosting service in terms of audience reach in Russia in January 2026. This is evidenced by data from the analytical company Mediascope.

VK Video's daily audience in January was 42.2 million people, which is more than the December figure of 41.1 million. At the same time, YouTube video hosting gathered 22 million daily users, and Rutube — 8.3 million.

The total number of VK Video users for the month reached 82.8 million people. According to analysts, 65.9 million people visited YouTube during the same period, and 47.7 million visited Rutube.

It is noted that the study was conducted among users in Russia through desktop and mobile versions of these services.

"At the moment, we are the No. 1 platform in terms of audience size"

Nikolay Duksin, Vice President of VK Music and Video Services, talks about the new recommendation system, monetization for bloggers and payments for authors

On February 3, the VKontakte press service announced that VK Video had introduced a new approach to counting views for all authors on its platform. Since the beginning of 2026, viewing has been counted only after five seconds of watching content. The update applies to all long video formats and is aimed at increasing the transparency of metrics and improving analytics.

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