Reuters reported on the dismissal of 775 employees by Nike.

The American company Nike is laying off 775 employees, primarily in distribution centers in the United States, in an attempt to reduce costs and regain its leading position in the sportswear market. This was reported on January 27 by the Reuters news agency, citing sources.

"Nike, which is experiencing business difficulties, is trying to regain its position as the world's leading sportswear brand after losing market share to competitors. In recent years, the company has gone through several stages of staff reduction," the article says.

The company has been making staff reductions for several years as part of a large-scale reorganization program. In February 2024, she announced plans to reduce more than 1.6 thousand employees, which is 2% of the staff.

Nike has confirmed a new wave of layoffs, which will primarily affect distribution facilities in the United States, in particular warehouse employees in Tennessee and Mississippi. The company's management strives to reduce costs and accelerate process automation to "reduce complexity and increase operational flexibility."

Fortune magazine reported on January 4 that sales of the Nike Tech Fleece tracksuit line increased sharply after the publication of a photo showing detained Venezuelan President Nicolas Maduro wearing this model. It was noted that his photo in a gray tracksuit on board the ship USS Iwo Jima became viral on the Internet.

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