CSTB.PRO.MEDIA will host a discussion on "Interactive advertising" and a session on "TV in the digital environment"

On February 17, two landmark events dedicated to the future of television and advertising will be held as part of the business program of the CSTB.PRO.MEDIA 2026 forum.

At the panel discussion "Interactive advertising. Connected TV as a personalized ecosystem" will discuss why Connected TV is gaining such popularity in the world, which advertising formats and products on CTV exist and are popular in Russia, market changes in 2025, new advertising products on CTV, and the development of interactive advertising technologies and tools in the next 3-5 years. Session partners: EVEREST Sales House, EKRAN.

The moderator will be Andrey Grigoriev, CEO & Co-founder of getads, Chairman of the ARIR Digital Video Ad Committee. Invited to participate: Andrey Boyarinov (MediaHills), Ekaterina Bogdan (EKRAN), Vadim Grechishkin (Sales House EVEREST), Victoria Radetskaya (Digital Alliance), Alexey Filia (GPM), Ilya Karepin (NSK), Natalia Matushkina (getads).

The session "TV in the digital environment" will be devoted to the audience of TV in the digital environment, the specifics of TV advertising on the Internet, and issues of cooperation between media holdings and Internet companies. The moderator will be Dmitry Kolesov, Director of the Department of New Technologies at J'son & Partners Consulting. Dmitry Karmanov (Vitrina TV), Daria Pugacheva (Gazprom-Media Holding JSC), Ksenia Boletskaya (Yandex), Alexandra Strelkova (MTS Ads Premium Video), Vitaly Svistunov (LG Electronics RUS), Grigory Kuzin (MSK-IX) are invited to participate.