The SUN TV channel has become a family brand

The Federal family TV channel "The SUN" turned three years old. During this time, the channel has not only gained a foothold in the market, but has also grown into one of the most dynamic players in the industry. Since the beginning of the broadcast, "The SUN" has been watched by more than 115 million people, of which 19 million are children.

"When Mercury Content partners and I launched The SUN, we had only a month and a half — a record short time to come up with, assemble and broadcast a full-fledged TV channel. But it was speed that became our advantage. We understood from the very beginning that there should be a place in the media environment where the viewer feels warm and comfortable. We are only three years old, but we are already big, and today I can say that "THE SUN" has become just such a button — a button to the world of kindness, warmth and light," said Ruben Oganesyan, general producer of the TV channel.

In 2023, the SUN first launched an original project. It all started with "Questions", the channel's first in—house program. In 2024, the line continued to expand, and the channel relied on family-friendly series. The first exclusive family series on the TV channel was "Parents of Parents". Over the course of the year, this sitcom on The SUN was watched by more than 25 million viewers. The hallmark of the SUN was the original family sitcom "Home Alone", which started with a share of 2.94 in 2025. The series cemented the SUN's position as a platform where both its own hits and exclusive family franchises are born. In 2026, flagship projects such as "Parents of Parents" and "Home Alone" will be continued, and the new TV series "Olive, Igor and Rex" and "What's Wrong with Seva" will add to the original content line.

In November 2025, with a share of 4.8, the Russian premiere of the international teen musical fantasy "Black Moth. The power of music." Another premiere of this year is the animated series Cheburashka from Soyuzmultfilm studio, which started with a share of 2.93.

"In three years, we have seen how TELEVISION viewing is changing. More and more families are choosing to watch it together — and we are glad to be one of the leaders of this trend. Each of our projects with children as the main characters — whether it's a sitcom, a feature—length premiere, or an animation - is created with one simple task in mind.: so that several generations can gather behind the screen at once. So that the children would laugh, parents would recognize themselves, and the grandparents would feel the very atmosphere of a family evening," Oganesyan said.

From the very start, "The SUN" relies not just on watching, but on complicity. Children and parents draw, create characters, invent stories, participate in challenges and contests, and do things that later become part of the channel's on-air life. The channel has more than 1.5 million subscribers on social media, which generate more than 11 million monthly reach.

Television is undergoing a transformation: children's and family viewing is rapidly becoming a key model of audience behavior. According to Mediascope, joint viewing in the audience of 10-45 has already exceeded individual viewing. The SUN has built a strategy based on the formula "through children to adults": the channel attracts the attention of the younger audience with vivid stories and characters, and then keeps the whole family with warm, safe and unifying content.