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- Ride in the cold: Russians will have a holiday in Egypt, Thailand and the UAE for the New Year
Ride in the cold: Russians will have a holiday in Egypt, Thailand and the UAE for the New Year
Egypt, Thailand, the United Arab Emirates and China have become the most popular foreign destinations for the New Year holidays for Russians, analysts said. The top regions of domestic tourism include the Moscow and Leningrad regions, the Krasnodar Territory and Tatarstan. The average amount that travelers spend on buying a foreign New Year's tour exceeds 330 thousand rubles, and a vacation in the country costs an average of 140 thousand. About where else Russians plan to rest and how much they will pay for it is in the Izvestia article.
Where will Russians go to celebrate
Russians are actively planning trips for the upcoming holidays: sales of New Year's tours increased by 5% compared to last year, the online store told Izvestia. Travelata.ru .
Egypt has become the leader in popularity among its clients: 26% of tourists plan to go here. Thailand is in second place (16%), which has risen in the ranking by two positions at once compared to last year. The average cost of a tour there (usually for two or three people) decreased and amounted to 345 thousand rubles against 396 thousand a year earlier.
The UAE is also popular, accounting for 14% of planned trips. The average check is about 335 thousand rubles. Turkey rose to fourth place.
Interest in China has noticeably increased — its share among foreign New Year sales has increased from 3% to 7%. Vietnam also strengthened its position, accounting for 5% of sales.
Yerevan, Baku and Minsk are the most popular destinations for New Year's holidays among Tutu travel service users, said Emil Ziyadinov, Director of Partner Network Development at the company. The average check for tickets abroad during the holidays reached almost 47.5 thousand rubles (+20% compared to last year), and trips have become longer — now they book not three, but four nights.
— Among Russians who book tours, the UAE, Egypt, Thailand and Turkey have become the most popular destinations, — said the expert.
According to hotel bookings for the New Year holidays, the number of orders increased by 5.5% compared to last year's holidays, said Elena Shelekhova, head of the OneTwoTrip press service. According to her, Thailand and Turkey have become the most attractive foreign destinations. They are also planning trips to Italy, France and the UAE.
And in the tour booking service Level.Travel Egypt was named one of the most popular destinations. On this resource, it accounted for 29% of the tours sold. The share of the UAE in the structure of New Year's sales increased over the year, while interest in Thailand decreased slightly.
The company noted that Asian destinations have become significantly more popular during the New Year period: the share of planned trips to Vietnam and China has increased.
"There is a little less interest in New Year's trips to India and Indonesia than before: they were followed by 3.5% last season and 1.8% this season. New Year's tours to Mauritius, Japan and Jordan are among the unusual destinations," the company said.
Commercial Director of the author's tours marketplace YouTravel.me Valery Britaus noted Uzbekistan, Maldives, Georgia and Morocco among the leaders of foreign destinations.
"Combined tours are particularly popular, allowing you to combine a beach holiday with a cultural program. The demand for tours to Morocco with visits to historical sites increased by 40%, and for programs in India, including holidays in Goa and excursions to architectural monuments, increased by 35%," he said.
Which regions of Russia are preferred by tourists
The average cost of purchased tours in Russia this year has increased to 137 thousand rubles, compared with 114 thousand last December. Perhaps that's why some tourists decided to plan their holidays on their own, saving, in particular, on hotels. Apartments (+17.5%) and country houses (+57%) have become more frequently booked for the New Year holidays, the press service of the Avito Travel platform reported.
"The most popular regions for the New Year holidays in terms of the number of apartment bookings were the Moscow and Leningrad regions, as well as the Krasnodar Territory, Tatarstan and Stavropol Territory," they said.
At the same time, the highest dynamics compared to last year was observed in the Ryazan region — an increase of 2.4 times, the Ulyanovsk region (+68%), Mari El (+66%), Smolensk (+65.5%) and Volgograd (+62.5%) regions.
Suburban properties are more often booked in Karelia, Karachay-Cherkessia, Krasnodar Territory, Yaroslavl Region and Adygea. On average, during the January holidays in Russia, the cost of renting apartments increased by 7% to 6.3 thousand rubles, and for country houses by 9% to 17.1 thousand rubles.
Russians mostly book hotels and apartments within the country for the New Year holidays — 86% of the total number of bookings, the Yandex Travel press service added. The most popular destinations, according to the service, were Moscow and the Moscow region with an indicator of +32% of the number of bookings compared to last year, Krasnodar Territory (+71%), St. Petersburg and Leningrad Region (+38%), Tatarstan (+36%) and Nizhny Novgorod Region (+57%).
The average price per night in Russian hotels and apartments during the New Year holidays this year is 10.7 thousand rubles.
In the press service of the platform Bronevik.com They clarified that the Kuban locations — Estosadok (+95% year-on-year), Krasnaya Polyana (+84%) and Krasnodar (+84%) - became the leaders in terms of the increase in bookings for the New Year holidays.
According to the Tutu travel service, Moscow, St. Petersburg and Krasnodar Krai are among the top domestic destinations for the New Year holidays for those who plan independent trips. The average ticket receipt in Russia has increased by 63% and now stands at 9.2 thousand rubles. Hotels are booked for an average of three nights compared to two a year earlier.
Murmansk and Teriberka are also among the leaders, Valery Britaus added.
The most profitable regions in terms of the average cost per night in hotels and apartments during the New Year holidays were Tuva — a decrease of 73%, as well as the Voronezh and Tambov regions — a decrease of 14-15% (7,225 rubles), Komi (-12%) and the Nenets Autonomous Okrug (-10%), Yandex Travel added.
What awaits the tourist flow in 2026
Demand is stimulated by a stronger ruble, said the marketing director of the online tour store. Travelata.ru Oleg Kozyrev.
"We see that the average receipts for New Year's trips to Thailand and the UAE have decreased year on year," he said. — In addition, the number of flights to Asian resorts has increased, in particular to Vietnam and China. The abolition of visas to China has played a role, which attracts more and more tourists.
At the same time, tourists are becoming more aware of travel planning — the number of travel insurance issued during the New Year holidays has increased by about 45%, Rosgosstrakh said.
"Winter holidays are usually associated with active outdoor activities, and the risk of injury during this period is increased," explained Olga Kuptsova, Deputy Director of the Methodology and Underwriting Department of Rosgosstrakh Personal Insurance. — Medical care, especially abroad, can be very sensitive for the budget. For example, last year, the company paid for the treatment of a tourist in Switzerland in the amount of more than $ 12 thousand, and transporting the victim from a ski slope in Italy cost over $ 10 thousand.
One of the trends this year was the shift in demand to destinations that had previously been considered by only a few, said Olga Lisina, an expert at Onlinetours. In addition, there is a growing demand for atypical and unique travel.
— For example, Qatar, Saudi Arabia. Previously, tourists didn't know much about them, there were many myths," she said. — Arabia was associated with strict rules, Qatar seemed to be in the shadow of the UAE. Now we see how these destinations are successfully implementing large—scale tourism projects - beautiful spectacular locations, modern hotels, sports and cultural events.
The expert also noted the growing interest in resorts such as Oman, Bahrain, Morocco, and Uzbekistan.
Igor Sivets, a member of the Tutu Board of Directors, noted that in 2026 there will be continued demand for short trips and car tourism. Russians will increasingly travel to small towns, choose remote routes and Asian countries.
— Remote territories are waiting for an increase in tourist traffic: travelers are looking for quiet destinations without mass flow and want to immerse themselves deeper into the local environment, — he said.
And Asia, according to him, will remain the most growing foreign destination.
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