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"Russian Lotto" became the winner of the Consumer Confidence Award

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Photo: IZVESTIA/Eduard Kornienko
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The Russian Lotto All-Russian State lottery, which is part of the portfolio of Stoloto, the largest distributor of state lotteries, has won the annual national consumer confidence award No. 1 in Russia for the fifth time.

Varvara Basanovich, Stoloto's Chief Operating Officer for Marketing, noted that participating in the Russian Lotto lottery is "an experience that unites different generations." This tradition is clearly evident on New Year's Eve, when "it became customary to give and receive tickets to the main draw of the year from relatives, friends and even colleagues."

Basanovich recalled that the participants of the previous New Year's editions had won over 22.3 billion rubles in total, and more than 1.1 thousand people had become millionaires. "On New Year's Day, 2026, the New Year's Billion lottery will once again present many winners — in total, more than 3 billion rubles will be awarded, as well as the largest prize among all state lotteries in Russia — 1 billion rubles," she said.

Elena Lapik, CEO and producer of the "Mark No. 1 in Russia" award, congratulated Stoloto and the Russian Ministry of Sports, which is the organizer of the lottery. This victory "once again confirms the Russians' high appreciation of state lotteries," she added.

The award has been in existence since 1998 and is one of the most significant systems in the country for assessing brand awareness and the level of customer trust in them. The winners are determined by consumers by voting in electronic media and social networks.

The categories of the competition are selected based on consumer market research so that the products presented in the category are mostly branded, have a national distribution and are used by the majority of the country's residents.

Since 2014, all lotteries in Russia have been state—owned, organized by the Ministry of Finance and the Ministry of Sports. They are conducted under the supervision of the Federal Tax Service of Russia. State lotteries distributed by Stoloto are a significant source of replenishment of the budgets of the Russian Federation in order to finance socially significant facilities and events.

VGL 4 Sport, the algorithm for determining winnings No. 3 ("Russian Lotto"). The lottery period is until 31.12.2044. Learn more about the lottery on stoloto.ru . JSC "TC "Center". OGRN 1127746385095 TIN: 7715918994

All important news is on the Izvestia channel in the MAX messenger.

Переведено сервисом «Яндекс Переводчик»

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