Advertising Week has ended in Moscow

The NRF was held for the ninth time. Industry standards, practical solutions based on real-world experience were discussed at the forum, new business projects were presented, and experts shared forecasts and important strategic proposals.

On November 11, as part of the new exclusive day of the National Advertising Forum, NMG presented the results of a study revealing the attitude of consumers, content producers and the industry towards advertising. The discussion "Content is king. Creators VS Advertisers" helped define attitudes towards content.

An important event in the evening program was a party dedicated to the anniversary of radio in Russia. Dima Bilan, MOT, Zvonkiy and the A'Studio group performed for the participants.

On November 12, Sergey Veselov, Vice President of ACAR, presented data on the volume of the advertising market for January-September 2025. According to ACAR, the volume of the Russian advertising market amounted to 680-685 billion rubles. This is 8% higher than in the same period of 2024.

Also on this day, more than 20 discussions were held at the NRF site. Their topics included key segments of the media market: from TV to outdoor advertising, as well as a discussion of modern marketing solutions. The final part of the day was held at Arbat Hall. The guests took part in the party of the National Advertising Forum, during which the award ceremony for the winners of the anniversary season of the MIX Russia contest, one of the leading digital projects in the field of advertising communications, took place. The musical headliner of the event was the popular singer Vanya Dmitrienko.

The Day of Content and Creativity was held on November 13.

This year, under the auspices of the Red Apple Festival, professionals from Europe, Asia and Latin America came together to discuss key trends, technologies and creative challenges in modern advertising. More than 150 experts took part in the program of the day of content and creativity. The participants shared their experiences in combining creative and strategic efforts. The highlight of the program was the award ceremony for the winners of the 35th season. According to the organizers of the festival, this year, out of more than 1,100 submitted projects, 206 works received awards.

November 14th was Digital Day.

The last day of the business program of the Ninth National Advertising Forum was dedicated to digital communications. The main discussions were held under the auspices of the Association for the Development of Interactive Advertising (ARIR). At the strategic session of the leaders of the Internet advertising and promotion market, not only the growth directions in the new reality were presented, but also important figures on market dynamics for January-September 2025. Boris Omelnitsky, president of ARIR, noted in his speech that the volume of traditional segments of the Internet advertising and promotion market increased by 9% (compared to the same period in 2024) to 417 billion rubles.

The final event of the Week was the award ceremony for the winners of the NPBC Top Managers Award, established as part of the National Business Communications Award.

The annual Advertising Week and the National Advertising Forum are organized by the Center for Business Communications Development (CRBC) with the support of the largest associations of the advertising market - the Joint Executive Directorate of ACAR/ARIR/RAMU/GIPP (RAI).