CHE! TV channel celebrates 10 years on the air

On November 12, the CHE! TV channel celebrates its 10th anniversary! During this time, CHE! has updated its corporate identity, increased its audience and achieved impressive results — the channel produces 80% of its content independently.

There are 3,271 hours of premiere releases in the CHE! archive today, including eight successful reality franchises and light entertainment content. The special pride of the channel is the presenters, whose professionalism and sincerity are strongly associated with "CHE!".

In the spring of this year, the channel presented to viewers two new reality shows — "Vlad decides" and "Let's check everything." Unlike in the service sector, there is no need to conduct additional checks to understand that both projects have caused great success among viewers. However, "CHE!" is based on facts. According to Mediascope, "Vlad Decides" passed with a share 40% higher than the average, and "Let's check everything" — by 24%. Both reality shows have been renewed for a second season, which aired this fall.

"10 years on the air is a whole epoch that can be combined with one word "Brighter!". The slogan hides a long-term strategy. We strive to make each new project even better and more interesting for the viewer. And today, "CHE!" is a fascinating story of real people who delight, inspire and help solve problems," said Elena Karpenko, director of the TV channel.

An important place in the broadcast network is occupied by popular projects among viewers: "+100500", "Dangerous connections", "Hunters", "Intercessors", "Find by ID", "Utilizer" and "TRAVEL BLOG "CHE!". This year, the Women's 100500 was added to them, which showed outstanding figures on the air — 3 times higher than the average share of the TV channel.

The channel's audience has expanded significantly in recent years. Initially aimed at a male audience, today "CHE!" is chosen for personal and shared viewing, and the share of the female audience in 2025 reached 55%.

CHE! celebrated its anniversary year vividly — not only on the air, but also beyond. The channel organized entertainment areas at city festivals in Kazan, Tver and Yaroslavl, visited music festivals in the Tula and Tver regions, brought the popular presenter Yuri Sidorenko to St. Petersburg for a car weekend, and also held business meetings with advertisers and the media.

In the spring, CHE! launched a loyalty program: viewers are charged virtual currency for watching reality shows and shows on the site. The accumulated funds can be used in the TH! market to purchase stylish and useful merchandise. On the channel's birthday, a festive auction will be held, where for WHAT!coins will be available to buy iconic items from the filming of projects: a button from the "Utilizer", handcuffs from "Dangerous Liaisons", Alexey Pokhabov's certificates from "Antimagic" and other bright lots.

The CHE! TV channel continues to evolve and improve, remaining true to its mission — to tell the stories of real people and make television fascinating and useful.