Filming process: prices for long-term rentals have dropped in Moscow and Krasnodar
The cost of renting apartments for a long time this fall fell in Moscow, Krasnodar, Yekaterinburg, Chelyabinsk and Tula, analysts told Izvestia. On average, the price decreased by 7-15%. At the same time, the volume of offers on the market increased by about 40%. Experts attribute the drop in prices to an excess of lots and predict a further increase in supply, including through the entry of higher-quality residential properties into the market. Where rent has risen in price and how the market will change in the coming months — in the Izvestia article.
How the long-term rent has fallen in price
The average cost of long-term rental housing in Russia in October 2025 in a number of regions of the country has become cheaper than a year ago, analysts told Izvestia.
According to Avito Real Estate, the most significant drop was recorded in Moscow — by 15%, in Krasnodar — by 14%, in Yekaterinburg and Bryansk — by 12%, and in Sochi — by 11%. In the group of cities, the decrease ranged from 5 to 10%: Chelyabinsk, Tula, Izhevsk, Ryazan, Vladimir, Kaliningrad, Perm, Kemerovo, Yaroslavl, St. Petersburg and Rostov-on-Don.
"The price reduction is a direct reaction to the growing number of offers," said Konstantin Kamenev, head of the platform's long—term rental category. — Contrary to expectations from the high season, this year did not show a large increase in interest among property owners, which they had hoped for.
He noted that the increase in supply smoothed out the possible price increase, and the shift in demand towards more spacious housing changed the structure of preferences. As a result, landlords have lowered prices in order to compete successfully in the market.
"At the same time, demand remains quite high, due to which landlords find tenants on average per week, but the segment does not experience seasonal spikes in previous years," the expert noted.
After the end of the high season, which was in August-September, the rate of increase in rates and changes in the exposure of apartments slowed down, confirmed Roman Zhukov, head of the Yandex Rental service. In some cities, rates have dropped slightly in line with the annual seasonal cycle.
According to the service, the median rate for apartments in million-plus cities in October 2025 was 38 thousand rubles.
In the first half of 2025, rent became cheaper, Alexey Popov, chief analyst at Cyan, added: in particular, due to a combination of seasonality and an unusually large supply volume for recent years.
—The growth of 10% in the summer during the period of active demand turned out to be noticeably less than in 2023 and 2024, when they added 25-30% each," he recalled. — Over the past month, rental rates have become 1% lower. It is most noticeable in Samara, Volgograd, Yekaterinburg. This trend should continue in November and December.
What about short-term rental prices
The short-term rental market, which is most often preferred by tourists, is also actively developing. In October 2025, it was cheapest to rent an apartment — in the region of 23-27 thousand rubles — in Kirov, Ulyanovsk, Ivanovo and Bryansk, Saratov and Stavropol, Chelyabinsk, Krasnodar, Lipetsk, Smolensk, Izhevsk and Omsk. The highest average prices were recorded in Moscow (80 thousand rubles), Khabarovsk (52 thousand), St. Petersburg (47 thousand), Kazan (43 thousand) and Sochi (41 thousand).
At the same time, the supply of such housing in Russia increased by 40% over the year. The most active increase was in the number of lots in the segment of studios and one-room apartments. The most noticeable growth was recorded in Lipetsk and Tula — about 3.5 times. A significant increase was also recorded in Izhevsk, Yekaterinburg, Ryazan and Krasnodar — 2.5–2.7 times compared to last year.
According to the Avito Travel platform, the Krasnodar Territory, Leningrad and Moscow regions, Tatarstan and Kaliningrad Region became the most popular destinations in the third quarter of 2025 in terms of the number of apartment bookings.
— The high demand for apartments in these regions is directly related to their tourist attractiveness: The Krasnodar Territory and Kaliningrad Region offer holidays on the sea coasts, while the Leningrad and Moscow regions, as well as Tatarstan, are known for their rich historical and cultural heritage and developed urban infrastructure.
In the segment of rental of country houses in July-September 2025, the Krasnodar Territory also became the leader. In addition, Karelia, Dagestan, Leningrad and Moscow regions are among the top 5 popular destinations.
On average in Russia in the third quarter of 2025, the cost of renting an apartment was 4.1 thousand rubles per day, a country house — 8.4 thousand per day.
The short-term rental market is moving towards a phase of maturity and regional divergence, said Dmitry Vladimirov, Managing Partner of IDI-Project. On average, the national supply in 2025 shows an increase of 15-20%, but demand is not keeping pace with this growth in all regions.
"In large million—plus cities and well-known resorts, the market is oversaturated, which exacerbates competition among landlords," the expert explained. — At the same time, in small towns with a rich historical heritage, the opposite situation is observed: high-quality offers are often not enough to meet the emerging demand.
The background for this multidirectional dynamics was the general slowdown in domestic tourist demand, the expert noted. The key constraining factors were the rise in the cost of travel itself, as well as increased competition with foreign destinations against the background of the stabilization of the ruble.
Under these conditions, the short-term rental market is losing the potential for large-scale expansion and is shifting towards price competition and the struggle for the quality of service within the country.
What awaits the rental market in the future
The supply in the long-term rental housing market is growing: on average in the country in September, the volume increased by 30-50% compared to the same period last year, Dmitry Vladimirov confirmed. The jump is due to the active commissioning of facilities purchased by investors before the curtailment of preferential lending programs.
"It's not easy to resell these apartments today: demand is severely limited by high rates, so owners are moving to the rental segment to secure income in anticipation of a better sales environment," he said. — Although demand has decreased after the traditional seasonal rush observed in late summer and early autumn, it remains stable. Unaffordable mortgage rates are forcing potential apartment buyers to linger in the rental sector.
Over the year, there has been an increase in the share of mortgage transactions only in the segment of small—format apartments - by 4% compared to September last year, analysts at NDV Real Estate Supermarket say.
"It is associated with the beginning of a downward movement of the key rate to the pre—crisis level, which led to the beginning of emotional stabilization of the market," says Mark Zavodovsky, founder of Baza Development. — The fact that small apartments have become more common means that both end consumers, who cannot afford larger lots yet but are in dire need of a housing solution, and investors have returned to the market: small-format housing is easier to rent out.
Natalia Kruglova, Managing Partner of Trophy Assets, an independent expert, believes that in the medium term, we can expect more rental asset offers from corporate players and further price increases.
"Citizens who need to change their housing conditions, provided that the key interest rate remains restrictive for lending and there are no massive mortgage lending benefits, will increasingly turn to the rental model as a tool to solve their housing problem," she said. — Now this trend is being held back by the lack of supply on the market, because it is mainly represented by a low-quality supply of outdated housing from private individuals.
According to Dmitry Vladimirovich, the rental market will maintain current trends in the coming months, increasing regional differences. The volume of supply may further increase due to the commissioning of new buildings purchased by investors during a period of high activity, and the transfer of some facilities from the secondary housing market, where demand still lags behind supply.
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