Black Friday: the best product categories to buy

Black Friday is a time of huge discounts, but in order not to fall for fake offers, it is important to choose the right products. Which categories of goods — appliances, clothing and cosmetics — are really worth buying on sale — in the Izvestia article.

Technology — why it's worth taking and what to look for

According to experts, it is the equipment that is one of the categories where discounts reach their maximum during the "Black Friday" period. Many stores announce "pre‑sales" of equipment in advance, which gives you a chance to save money or make it before stocks run out.

Smart TVs, laptops, and tablets are the devices where the price drops the most. Video game consoles and high-end headphones are especially interesting for those who follow technology.

Clothing and accessories — why it's worth taking and what to look for

According to research, fashion and clothing are among the top categories of interest to customers during the sales period. Discounts on clothing are often above average and cover a wide range, from basic items to premium brands.

Outerwear: jackets, coats, insulated items are relevant for the winter season. Accessories: bags, shoes, belts — often participate in promotions with big discounts.

Cosmetics and care — why it's worth taking and what to look for

The beauty and care category is among the top priorities on sales: many brands are increasing discounts and launching special kits. Customers note that they use "Black Friday" to purchase in advance care products and makeup for the year ahead.

On Black Friday, premium care brands become cheaper, which are usually much more expensive. In addition, it is profitable to purchase gift sets: cosmetics and accessories are often the "set is cheaper than individual purchases" promotion.

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