What to buy at the sale: shopping with maximum discounts

From October 28 to November 14, 2025, Russia will host a large-scale "11.11 Sale", also known as World Shopping Day. During this period, online stores and marketplaces offer significant discounts on a wide range of products, from electronics and household appliances to clothing and household goods. For more information, see the Izvestia article.

When and how is the sale going?

The sale runs from 11:00 a.m. on November 11 to 10:59 a.m. on November 13, 2025 Moscow time. However, many promotions start earlier and last longer. For example, on AliExpress, the "warm-up" begins on October 29th, and the presale runs from November 8th to November 10th. The main wave of discounts lasts from November 11 to November 19, and then smoothly switches to Black Friday until December 3.

How to participate

To maximize your benefits, it is recommended to add items to your shopping cart in advance, collect coupons, and participate in promotions such as Dragonopolis on AliExpress, where discounts are awarded for completing tasks.

Which stores are involved

The 11.11 sale involves the largest Russian online retailers and international platforms. OZON will offer large-scale promotions with additional privileges for Premium subscription holders. Wildberries will delight you with a wide range of discounted products, including electronics, clothing, and household goods. Yandex.Market will open special sections with discounts of up to 70% on appliances, clothing and household goods.

AliExpress will offer discounts of up to 90%, promo codes and coupons, including the "Benefit Hour" promotion, which will be held daily from 11:00 to 11:59 from November 11 to 19. Eldorado and M.Video are also participating in the sale, offering discounts on electronics, coupons and favorable installment terms. Beeline will surprise you with discounts of up to 90% on smartphones, gadgets and accessories from more than 50 brands, including Samsung, Apple, Xiaomi and JBL.

In addition, the Savings Bank will offer special offers as part of the Savings Bank's Green Day. In general, the 11.11 sale will provide excellent opportunities for profitable purchases on all major platforms.

What is profitable to buy

At the 11.11 sale, you can purchase products with significant discounts in various categories. The electronics and gadgets section will feature Xiaomi, Realme, Honor smartphones, Anker headphones, and Baseus chargers, with savings of 40-60% on average.

Clothing and fashion will offer autumn-winter collections from Ni-Ning, as well as accessories and shoes with discounts of up to 70%. In addition, delivery will be free when ordering from 1000 rubles. In the household goods category, you can find Dreame and Roborock vacuum cleaners with discounts of up to 50%, as well as kitchen utensils and decor.

For customers with children, the 11.11 sale will offer toys, clothes and other goods for children with fast delivery, which will take only 3-7 days.

Shopping Tips

To make the most of the 11.11 sale, it is important to plan a budget in advance and determine which items are really needed to avoid impulse purchases. Also, don't forget to check reviews — choose products with a rating of 4.8 or higher and pay attention to reviews with real photos.

In addition, for maximum savings, combine seller's coupons, promo codes from AliExpress, coins from "Dragonopolis" and cashback services. In order not to miss out on great deals, regularly check the apps and websites of the sale participants for up-to-date information about discounts and promotions.

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