The most popular online services among Russian motorists are named
On Motorist's Day, OPTI 24, a digital fuel services platform for commercial vehicles, shared data on the digital habits of Russian drivers.
According to the platform, about half of online services already provide about half of all driver interactions with road services instead of the usual offline operations. Navigation turned out to be the most frequently used technology, with 42% of drivers using it. Music applications (22%) instead of radio and the option of booking parking spots, hotels and cafes on the road (10%) were also among the most popular services among motorists.
Of the digital gas station services, a third of users (33%) use the option to pay for fuel through the app. About 22% regularly use mobile gas station applications or fuel cards to pay for purchases and keep records of expenses.
About 30% of motorists have completely switched to using online solutions, and another 20% prefer digital tools, but treat them with caution.
"We see how digitalization is changing the behavior of motorists. Drivers want simplicity, transparency, and a single entry point to manage costs and services on the go. These expectations directly shape the logic of the development of our digital platform," comments Igor Moshchuk, Director of the OPTI 24 commercial transport platform.
However, the data showed that drivers' behavior also changes offline.
New points appear on the routes where you can relax or solve work tasks. For example, 35% of drivers drink coffee or have a snack at the gas station. Almost half (45%) consider the gas station to be a rest area between flights, while 31% use it to plan a route or take a short break to recuperate. Another 27% see the gas station as a safety point with the opportunity to receive the necessary service and assistance, and 16% — a service point for checking and servicing the car.
"OPTI 24's data confirms that digitalization has ceased to be an initiative of individual companies and is becoming an industry standard. Drivers are among the first to feel the effect of service integration and the trend of creating ecosystem services. Such data reflect real behavioral shifts, not just technological trends," says Sergey Tselikov, director of the Autostat analytical agency.
Переведено сервисом «Яндекс Переводчик»