Tricolor plans pilots with more than 20 projects

Tricolor, Russia's largest pay-TV operator and the market leader in satellite Internet, offers startups to test their products in a real market and get a chance to monetize. You will be able to apply on the website starting from September 17th.

Research shows that the implementation of AI solutions in corporate processes already gives businesses up to 40% efficiency. Telecom giants around the world are actively investing in machine learning, chatbots, and predictive analytics.

Tricolor is also building its strategy on the basis of modern technologies: the company is going to integrate AI solutions of Russian IT startups, adapting them to its tasks, and is open to partnership with developers. In total, the operator plans to select and integrate 20 artificial intelligence-based solutions into its infrastructure. Among the main business areas where AI—based pilots are planned to be implemented are satellite TV and the Internet, smart home, online cinema, customer service, online store, video surveillance, medical technology, video content distribution.

"On the one hand, the Russian AI market is growing by 20-25% annually, and on the other hand, it is difficult for startups to get their first major client in order to develop further. Tricolor has set itself an ambitious goal and offers companies the opportunity to implement their solutions in most of our areas. This will allow us to scale our achievements to a multi—million audience of one of the largest technology holdings in Russia," comments Alexander Volodin, Marketing Director at Tricolor.

The company expects that partnering with Russian startups will help automate and improve the efficiency of most routine business processes in key business areas. For example, automating customer service with the help of AI assistants will reduce query processing time, and predictive analytics will make it possible to work more efficiently with the subscriber base. Smart logistics optimizes the delivery of equipment and reduces costs. And in the field of marketing, neural network recommendations can increase viewer engagement, increase viewing time, speed up the creation of advertising campaigns and make their targeting more accurate.

Companies can submit applications for participation on the website until October 29, 2025. Based on the results of the selection by the expert commission, Tricolor will form a shortlist of companies that will present their solutions for protection. By proving the effectiveness of their AI solution, startups will have a chance to become Tricolor's partner and implement their developments as early as 2026.