Analysts noted the growing interest of young people in cancer insurance

Rosgosstrakh analyzed changes in the structure of customers purchasing cancer insurance policies and identified a steady trend towards rejuvenating demand. More and more Russians are taking out insurance at the age of 30-40, while actively insuring children from one year old to 17 years old. This is stated in the company's message, which was reviewed by Izvestia on August 29.

According to the insurer, back in 2023, the average age of the insured was 51.4 years, while in 2025 it dropped to 46 years. The company noted that if in the period from 2020 to 2023 there was an increase in the average age of customers, now there is a trend towards preventive insurance. More and more citizens over the age of 30 are thinking about financial protection in case of cancer diagnosis both for themselves and for family members. Family policies that allow children to be included in the program are gaining popularity. The minimum age of the insured is one year, the average is 10 years.

"Cancer is really getting younger, oncologists confirm this. Previously, this disease was more often detected after the age of 60, but now some types (for example, lung adenocarcinoma) are diagnosed in younger patients aged 30-40 years. Among the factors contributing to the development of cancer at a younger age are lifestyle and negative external influences (for example, secondhand smoke and negative environmental influences), as well as spontaneous genetic mutations that occur without an obvious cause," said Zayana Sangadzhieva, oncologist at Docmed Clinic.

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Rosgosstrakh drew attention to the change in the gender profile of clients. If a few years ago the majority of insured persons were women (64% versus 36%), then in 2025 the proportion of men increased to 41%. By the end of 2024, 68% of customers extended their cancer insurance contract.

Olga Kuptsova, Deputy Director of the Methodology and Underwriting Department of Rosgosstrakh Personal Insurance, noted the growing awareness of citizens. According to her, cancer insurance has ceased to be a product exclusively for older people, and young families are increasingly choosing it.

The company emphasized that an oncological diagnosis becomes a serious challenge not only for the patient, but also for his family. Therefore, it is important to provide protective measures in advance in order to focus on treatment, if necessary, rather than on finding financial resources.

Oncologist at the Sberbank Health medical company, Suna Isakova, said on February 13 that the primary measures for cancer prevention include quitting smoking, alcohol, going to the solarium, as well as weight control, a balanced diet, the use of sunscreen and regular physical activity. Secondary preventive measures, according to her, include screenings for common malignant tumors.

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