Single roses: how much will a bouquet of flowers cost by September 1st
By September 1, 2025, parents will spend an average of 4 thousand rubles on bouquets, analysts told Izvestia. But you can save money by buying not a bouquet, but flowers individually — then you can keep up to 1 thousand rubles. Roses and hydrangeas are on trend this year. Dahlias, asters and gladioli, which are traditional for this holiday, do not lose popularity either. Florists prepare not only bouquets, but also immediately complement them with gift certificates, tea or sweets, added in flower sales services. About what will be given to teachers this year and how to avoid stress for a child in front of the ruler, see the Izvestia article.
What flowers will teachers get?
A bouquet of flowers for Knowledge Day this year will cost about 4 thousand rubles, according to the data of the OFD Platform company. This is 9% higher than last year's level, analysts estimate.
Roses will cost a little more: a bouquet of them costs an average of 5.3 thousand rubles. And when buying gladioli, chrysanthemums or gerberas, you can keep up to 3.9 thousand rubles.
Thus, while maintaining the current price level by the beginning of the school year, spending on a bouquet of flowers will be at the level of 4-4.1 thousand rubles per bouquet, analysts believe.
— The growth dynamics of the average purchase receipt for a bouquet of flowers for school is ahead of the growth rate in terms of minimum school enrollment costs. Nevertheless, parents usually do not skimp on this category, considering it as a mandatory gift," they explained.
Increasingly, according to their data, the purchase of flowers by the beginning of the school year takes place in advance — by the efforts of parent initiative groups of classes. This is facilitated by the well-established infrastructure of online orders. But the average price tag for a bouquet online this year has reached 4,6 thousand rubles. This is 12% higher than last year's level.
As a rule, parents prefer universal and proven options — most often these are roses, said Veronika Peretyagina, head of the department for attracting and supporting sellers at Flowwow.
— For example, French roses with inverted petals were the sales leader by September 1. They also add irises and hydrangeas to the holiday arrangements," she explained.
One rose will cost an average of 250 rubles, an iris — 170 rubles, and a hydrangea — 997 rubles, the expert specified. Therefore, parents can make a monobook of several colors themselves or limit themselves to just one.
Dahlias are especially popular this year before the holiday — their sales have already increased 2.5 times, Avito Delivery added. Users also began to buy bouquets of asters and gladioli more often. Despite a slight decrease in sales of roses, they remain the most popular choice for festive bouquets for the Day of Knowledge, they said.
What else to choose as a gift for a teacher
Among other popular gifts to teachers on Knowledge Day, Russians named gift certificates, souvenirs such as a cup or a set of sweets, books, as well as decorative items, according to data from the Fix Price and ROMIR research available to Izvestia.
The Russians named 1-5 thousand rubles as the optimal budget for a gift to a teacher. And only 1% are willing to spend more than 12 thousand rubles on a teacher's gift.
In August, sales of chocolate sets increased fourfold compared to the same period last year, and edible bouquets almost tripled, Avito Delivery added. They were also 2.2 times more likely to be interested in tea sets, a practical and versatile gift for teachers.
— Those who, when choosing a gift for a teacher on September 1, want to get away from floral classics, often choose strawberry compositions, which cost an average of 3.2 thousand rubles, or marshmallows for 2.8 thousand rubles, — Veronika Peretyagina added.
According to her, florists prepare gifts for different budgets for the holiday — both small bouquets and sets, which include desserts, gift certificates or tea and coffee sets in addition to flowers.
According to the OFD Platform, the average receipt for a box of chocolates before Knowledge Day is 533 rubles, which is 10% higher than last year.
Stress instead of a bouquet
Spending on bouquets and gifts to teachers on Knowledge Day is becoming a significant expense item for families, experts interviewed by Izvestia noted. So, the average cost of a bouquet of 4 thousand rubles is comparable to 10% of the average monthly salary in Russia, said Alexey Lossan, an analyst at the financial marketplace "Compare".
"For large families, the total costs can reach 15-20% of the budget, which creates additional financial pressure," he explained. — At the same time, the tradition retains cultural significance, which increases the social expectation of participation in it.
Thus, for some families, rising prices for bouquets and gifts may become a factor in choosing between following tradition and saving, the expert believes.
If a child is worried that his bouquet is smaller than others, it is important to explain: attention and sincere words mean more than the number of flowers, said psychologist, family therapist Olga Kushnareva.
"We can come up with a little wish for the teacher so that the child feels the value of his gift," she suggested.
For schoolchildren, the festive lineup can be not only a joyful event, a meeting with classmates, but also a serious stress, the psychologist reminded. Including because of the need to perform or give flowers. It is especially difficult for shy students.
— It is important to remember that the child does not need criticism, but support. Parents should be told in advance that excitement is normal. You can lose the situation at home. Someone from the family can act as a teacher, and the child will give him a bouquet. It relieves tension and makes the moment more familiar," Olga Kushnareva advised.
The anxiety of children before September 1 may be related to the reaction of parents, the psychologist believes. Especially if mom or dad tells the child about their negative experiences.
— Then the future student begins to expect that everything will be just as difficult for him. Although initially he might not have thought about the difficulties," she warned.
If adults don't push things and are able to maintain a positive attitude, the child will consider this day a holiday, not a test, the expert is sure.
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