The designer gave tips on choosing the perfect dress for a special occasion.

Before choosing an outfit, you should think over the scenario of the evening, the venue of the event and the desired sense of self. Even with a strict dress code, you can always add personality with custom accessories, interesting textures, or unexpected color schemes. Polina Repik, founder and creative director of the Polina Repik clothing brand, told Izvestia about this on July 31.

Color plays a key role in creating an image. Basic noble shades — black, beige, emerald or indigo — remain a win-win option. However, if an inner voice tells you to choose an unusual color, you should trust your intuition. A monochrome image is not necessary — just one bright accent is enough.

Striped case study: Why the urban fisherman's style has become one of the trends of 2025

The top features sandals, large-knit sweaters and raincoats.

Special attention should be paid to the cut of the dress. The ideal option is architectural, but comfortable shapes with flowing silhouettes that do not restrict movement. It is important that the dress emphasizes the dignity of the figure and allows you to feel confident.

Among the trending materials, the designer highlights openwork grids, lace and translucent fabrics that create the effect of playing light and shadow. Shimmering applications of beads and sequins add additional charm to the image. Unusual details — a deep neckline on the back, an asymmetrical hem or an original collar — help to attract attention without excessive pretentiousness.

"The finishing touch is thoughtful accessories, makeup and hairstyle. The harmonious combination of all the elements creates a complete image. For example, handmade Mikhailovsky lace cuffs can be an elegant addition to a dress with long sleeves," said Repik.

The main secret of an ideal image is inner confidence and naturalness. The dress should emphasize individuality, not become a mask. As the designer notes, fashion is a way to talk about yourself without words, and for a special occasion it is important to choose not just a beautiful dress, but one in which you feel like yourself.

On July 28, stylist and accessories designer Anna Skorokhodova revealed which swimwear is relevant this season. The stylist noted that although mini-bikinis in the spirit of the noughties remain in fashion, it is important to take into account the features of the figure when choosing a swimsuit.