Tricolor summed up the results of 20 years of work

Tricolor Company celebrates its 20th anniversary. The operator summarizes the results of its work over two decades, identifies current market positions and announces the development vector. Over the years, Tricolor has become the largest player in the satellite TV market, bringing together about 40 million viewers.

Satellite Internet under the Tricolor Internet brand currently occupies 40% of the domestic SPIN market. The operator has launched over 30 TV channels of its own production, the share of which has reached 28%. The company's plans include digital transformation and the introduction of a smart recommendation service for viewers based on television habits.

The Russian company Tricolor started its work in 2005. It was with her arrival that satellite television in our country became truly widespread: the satellite signal appeared in the homes of tens of millions of viewers. In the year of its 20th anniversary, Tricolor remains the No. 1 operator in our country in terms of subscriber base size - 12.3+ million households, which is about 40 million viewers.

Customer trust is Tricolor's main asset. Over 30% of the total subscriber base remains with the company for at least 15 years. At the same time, the overall NPS index (customer loyalty index) of the operator today stands at 29%. Tricolor develops its products and services based on the trust of its subscribers.

Tricolor has started an active digital transformation today. In the near future, the operator plans to introduce a smart recommendation service for viewers based on their television habits. In addition, the company will focus on integrating artificial intelligence into current products and services.

Tricolor holds a leading position not only in the pay-TV segment, but also in the satellite Internet market. Tricolor Internet service is available in virtually all regions of Russia, including the Far East. Tricolor accounts for 40% of the satellite Internet market. Tricolor Internet ranks first in terms of the number of installed equipment sets in five federal districts — Central, Volga, Southern, North Caucasus and Northwestern.

For 20 years, the operator has aired over 30 TV channels of its own production, the demand for which is growing year by year. In comparison with the indicator of 2023, the share of watching TV channels has almost doubled and reached 28%. The most popular channels are "Premium", "Romantic", "Action-packed", and "Soviet Film Classics".

Tricolor Cinema and TV online cinema is also actively developing: the number of its unique users increased by almost 16% last year compared to a year earlier, which is the largest increase since the launch of the project. The operator also records a more than twofold increase in traffic in the service during peak hours, and an increase in the total online TV viewing time to 11%. The share of watching TV series produced by the operator reached 30%.

Russian President Vladimir Putin also announced the company's leadership positions in his congratulations to the Tricolor team.

"Today Tricolor is one of the leaders of the satellite communications industry, whose services are used by more than forty million people throughout Russia. I would like to note that such a large—scale, high-tech project was implemented largely due to the professionalism of the company's employees, your creative attitude, and your desire to meet the needs of the audience and offer a high-quality, modern product," reads the congratulatory message from the President of Russia on the Kremlin's website.

Tricolor manufactures electronics under its own brand and is one of the leaders in this segment. Today, customers have access to a range of Smart TVs with a diagonal from 24 to 75 inches. This year, Tricolor launched models with QLED screens, becoming one of the five domestic brands using QLED technology in their devices. Along with TVs, Tricolor offers projectors, soundbars, headphones, speakers, surveillance cameras, routers, and more. This year, Tricolor Dom devices entered the market: small household appliances and goods for a country house.