In the fairy tale there were: Dzhigan in the hayloft, IOWA from a painting by Chagall

Sergey Lazarev, Anna Asti, Eljay, Room of Culture, IOWA, Zoloto, Bond with a Button, and many others — big stars and young artists — celebrated the decade since the first festival with VK Fest. Denis Vlasenko and Valentina Lyapina presented the new comedy "Neurobatya", and Valeria Guy Germanika presented jewelry items. Izvestia — about the main events of show business and social events of the last week.

How VK Fest came to Luzhniki

The most high—profile and large-scale event of last week was the two-day VK Fest in Luzhniki, which took place there over the weekend and became the last point on the festival map in 2025. Before that, it was traditionally held in St. Petersburg and Sirius (Sochi) and for the first time in Chelyabinsk and Kazan.

A few days before the start in Moscow, the organizers announced a sale. Top stars, chart leaders and top personalities of creative industries and media performed at the festival venues. Lolita, Sergey Lazarev, Polina Gagarina, ANNA ASTI, Vanya Dmitrienko, Olga Buzova, Husky and many others (without exaggeration) were responsible for the musical mood. For enlightenment — the experts of the Lecture Hall.

Director, producer, and actor Fyodor Bondarchuk, for example, talked about the latest technologies in Russian cinema. Russian Foreign Ministry spokeswoman Maria Zakharova talks about diplomacy in the era of social media. Artemy Lebedev, VKontakte Design Director, with Ayrat Bagautdinov, an architectural historian, on how to make an entire city and individual public spaces livable, Andrey Gostev, VKontakte Strategy and Operations Director, on creating selling content and how and why VK Fest has grown from a small St. Petersburg festival in ten years. one of the main summer music events in Russia.

— For me personally, this is the number one event of the year. Could I have said that five or six years ago? I find it difficult to answer. Right now, definitely yes. The fact is that we are focused on producing content and we know very well what the audience needs at these kinds of events. It's not enough to have a big line-up of musicians. Multiformatedness is important. For example, here you can attend lectures, chat with influencers, make a music video, and so on. That is, a person can come for a whole day not only to listen to music, but to relax with the whole family. Personally, I do that," Andrei Gostev told Izvestia.

Another spectacular event was the blue carpet, which was open to all visitors for the first time this year and presented unexpected tandems (Ksenia Sobchak's co-hosts, for example, were Prokhor Chaliapin), musical numbers by the most viral artists of recent months (AY YOLA performed with Homay, "Bond with the Button" sang "Kitchens") and shocking fashion show. The dress code for the guests is to "Look 10 out of 10" in honor of the tenth anniversary of the festival. It was first held in St. Petersburg in 2015.

What's a birthday without a cake? — Shura decided and got out of the cake onto the path. Lolita — from the refrigerator. Klava Coca descended from heaven on a star. Dzhigan and Oksana Samoilova arrived on a hay wagon and distributed fruits grown on their own land to the fans.

Katya IOWA was inspired by Marc Chagall's painting "Walk". A mannequin hanging upside down above her became a continuation of her image. The family of the lead singer of the band "Bread" Denis Kukoyaki appeared in the form of a centaur. Elena's wife was the head, and her husband was responsible for the back of the suit. Mona and Mitya Fomin took their dogs with them. Olga Buzova cosplayed Marilyn Monroe. Victoria Bonet didn't have to invent a surreal bow to attract attention. It was enough to appear in the company of his daughter. Their joint videos on social networks have already been proclaimed the main series of this summer.

Once again, a megamix show took place on the main stage as part of the main program, where the main hits of top artists were performed. Pop king Kirkorov appeared in a robe and crown, after several songs he changed his image right on stage to a snow-white suit and hat. Anna Pletneva sang in flight over the Luzhniki Stadium. Rastorguev forced a crowd of thousands to sing along without accompaniment to "I'll go out into the field with a horse." Bianca, Serega, Nyusha, Valeria, Tatiana Kurtukova and many others took the stage.

Vlasenko presented a new film, Germanica is a jewelry brand

The summer season traditionally does not spoil the capital's secular public with a large number of film premieres. A rare reason to get out last week at this time was the closed screening of the comedy "Neurobatya." It took place on Monday, July 14 at Cinema Park Mosfilm. The film about a talented IT specialist who transfers the consciousness of his dying father into gadgets was presented by director Vitaly Dudka and the main stars of the film — Denis Vlasenko and Valentina Lyapina.

That evening, a few hours later, some of the guests moved to the Sapiens restaurant, where the editors of the Vogue-religion fashion telegram channel and director Valeria Guy Germanica hosted. However, the motive was not connected with the movie this time. Back in the midst of the pandemic, the director of the documentary "Sisters" and the drama "Everyone will Die, but I will stay" created the jewelry brand Gernica Jewelry and was here as a designer. The guests, including fashion expert Vladislav Lisovets, actresses Sasha Kiselyova and Svetlana Stepankovskaya, TV presenter Elena Khanga, and artist Evgeny Ches, presented collections inspired by space and the power of nature. In addition, portraits by the young artist Dmitry Bozhk were presented to the public in memory of the party.

Opening of the exhibition "Shadows disappear at noon"

The next day, on Tuesday, July 15, with the exhibition project "Shadows Disappear at Noon", the BLAR cultural and educational center opened in Moscow, combining a workshop, a library, a lecture space, a cafe and a gallery. The exhibition of works by six authors — Lisa Bobkova, Victoria Kosheleva, Kristina Manucharyan, Maria (Morra) Kozlitina, Svetlana Tsepkalo and Varvara Cheltsova — was the first project presented at the site.

The artists turned to the study of metaphysical issues, and the name of the exhibition became a reference to an episode of the film directed by Alain Rene "Last Year in Marienbad" in 1961. The exhibition will be open to the public until the end of summer. Her first viewers were gallery owner Alina Pinskaya, designers Alexander Arutyunov, Olesya Shipovskaya and others.