Moscow received the award of the All-Russian competition for the support of local brands
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- Moscow received the award of the All-Russian competition for the support of local brands
Moscow has entered the top 5 winning regions of the All-Russian competition "Know our People". The capital was awarded a diploma for the effective support of local brands within the framework of the "Made in Moscow" program, said Deputy Mayor Natalia Sergunina.
Bashkiria, Mordovia, Nizhny Novgorod Region and Primorsky Krai were also awarded the award.
The award ceremony was held at the Green Market Pavilion on Bolotnaya Square, one of the locations of the Summer in Moscow project.
"The Made in Moscow program unites more than 7.5 thousand entrepreneurs already. With the support of the city, they participate in industry exhibitions and forums, promote themselves on online platforms, place their products in branded stores and the online showroom of the project. Its product range includes 35 product categories, from clothing and accessories to interior items and toys. Thanks to an integrated approach, Moscow brands are actively developing, finding new customers and increasing sales," said Sergunina.
In addition to the regions, Russian brands were also awarded as part of the competition. This time, a record number of enterprises showed interest in the project — about 14.2 thousand. As a result, five metropolitan companies were recognized as the best in such main categories as "Creative", "High and Information Technologies", "Food" and "Consumer Goods". 21 city enterprises were awarded in partner and special categories. The winning companies will receive grant support, assistance in promoting products in the media, access to training programs and the opportunity to participate in major business events.
"It's nice to see how Russian business is growing and transforming: today it offers not just goods, but thoughtful, high—quality solutions that change people's daily lives," said Svetlana Chupsheva, Director General of the Agency for Strategic Initiatives.
The Know Our People contest is organized by the Agency for Strategic Initiatives in cooperation with the Roscongress Foundation and VEB.RF. The Moscow government became a partner of the ceremony for the first time.
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