The most expensive fur coat in Russia was bought for 34 million rubles

The most expensive fur coat in Russia was purchased for 34 million rubles. This was reported to Izvestia on January 20 by analysts of the state marking system "Honest Mark", who analyzed sales in 2024.

It is specified that a sable fur coat worth 34 million rubles became the most expensive fur product bought in the country.

"A product made of mink fur was sold for 18 million rubles. The most expensive sheepskin product cost the buyer 4 million rubles, nutria fur - almost 2 million rubles, raccoon fur - 1.4 million rubles, rabbit/ hare fur - 1.5 million rubles, and fox/fox fur - 1.7 million rubles," the analysts said.

According to the Center for Development of Advanced Technologies (CDAT, the operator of the state system of labeling), on average, Russians bought fur products for Br82.4 thousand. The greatest growth in demand is observed for fur coats made of rabbit or hare, which increased by 29% compared to last year. The second place is occupied by outerwear made of Arctic fox or fox with an increase of 21%. Close the top three are fur coats made of raccoon with an increase in demand by 15%.

At the same time, sales of fur products in 2024 decreased by 7% compared to 2023, but in monetary terms there was a growth of 7%, reaching almost 33 billion rubles.

Earlier, on January 6, it became known that Russians began to switch from fur coats made of natural fur to artificial ones. As shown by the data of the fiscal data operator "Platform OFD", at the end of 2023 sales of products made of eco-materials increased by 12% compared to the same period in 2022. Whereas the demand for natural fur products shows more modest dynamics - only +3% for the year. Sheepskin became the most popular natural fur - the share of sheepskin products in the sales structure in 2023 compared to a year earlier increased by 4 p.p. to 61%. - The share of sheepskin products in the sales structure increased by 4 p.p. to 61%.