Sigma Boy's viral song will have a music video.
The song by Russian schoolgirls Betsy and Maria Yankovskaya Sigma Boy, which premiered back in October 2024, reached the top ten of the Billboard Hot Dance/Pop Songs chart in January, where it was placed next to hits by Ariana Grande, The Weekend, Katy Perry, and Billie Eilish. On YouTube, the audio has 56 million listens. And in the near future on the song will be released a high-budget video. About this "Izvestia" told one of the creators of "Sigma Boy", composer Mikhail Chertischev, he is also the father of one of the performers - Svetlana Chertischeva, who performs under the pseudonym Betsy.
According to the man, the directors will be brothers Anton and Ilya Chizhikov. He also added that after the success of the song in the world, they received many offers of cooperation, including from major foreign labels.
"Warner, Universal, Sony, some subsidiary labels offer cooperation. All of them have absolutely different conditions: someone with promotion tour in the cities of Europe and America, someone promotion of the song in different territories with the allocation of large advance budgets, someone promotion of the track with the help of hits with big artists. One label offered us a fitchery with Doja Cat. But to be honest, we discarded that offer because we were not given a guarantee when we went for further negotiations. Now we need to make the right choice, because there are times when you can agree on something, but in the end everything goes wrong," Mikhail Chertischev explained.
How much earned an explosive track on royalties from streaming, it is too early to estimate, says the composer, but assumes that the figures will be impressive.
Read more in Izvestia's exclusive piece:
Dial up the chart: Russian schoolgirls were offered a fit with Doja Cat
