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- Prepare money for the summer: the price of Switch 2 console in Russia may reach 90 thousand rubles.
Prepare money for the summer: the price of Switch 2 console in Russia may reach 90 thousand rubles.
The new generation of Nintendo's game console called Switch 2 will appear in Russia at the same time as the start of global sales. As the largest domestic marketplaces and retailers informed Izvestia , they expect high interest of the audience in this console. Experts note that because of the excitement, the price of the novelty can grow twice as much as in Europe, and therefore reach the amount of 90 thousand rubles. The previous console - Switch first generation - was released in 2017, and the audience has waited for new products from Nintendo, they believe.
What are the plans of marketplaces
The trailer with a demonstration of the Switch 2 console was published on January 16 on the official Nintendo channel, the presentation of the novelty will be held on April 2 during the broadcast of the Nintendo Direct. Nintendo also plans to hold a series of events during which the console will be demonstrated to the audience. The program is called Nintendo Switch 2 Experience, it will begin in April and will end in early June. Industry experts expect global sales to start simultaneously with the end of the demonstration events, that is, in the first half of summer.
As reported in the press service of "Yandex Market", the console will be available for purchase on the marketplace on the day of the start of sales. There believe that there is a growing demand for portable consoles in the world, so more and more companies are starting to release new models. Representatives of the store also expect that the model will be released in the black color popular among gamers, which will significantly increase its demand among Russian gamers as well.
- Nintendo Switch consoles are popular in Russia. At the end of 2024, their sales on the Marketplace grew 2.5 times by the previous year, and their share amounted to 7% of sales of all game consoles, - added in the press service of the Marketplace.
"M.Video-Eldorado" will bring Switch 2 in Russia one of the first, the official price will be known after April 2, said the head of the department "Development of games and gaming community" of the company Sergei Mezin. According to him, Nintendo is going against the worldwide trend of refusing exclusives. At the same time, new games of such popular series as Super Mario, The Legend of Zelda, Mario Kart and others will be an important driver of sales of the new console.
Achivka, the country's largest distributor of consoles and video games, also plans to bring Switch 2 to the Russian Federation. According to Yash Haddaji, head of the R.A.D.I. Video Games Association and CEO of Achivka, the price voiced by some experts may be inflated.
- I expect the console to cost no more than €500 in Europe. To this amount we need to add 5% of logistics costs, 10% of state duty costs and the current ruble exchange rate at the time of the start of sales. If the console would go on sale today, then after all taxes its cost would reach 65 thousand rubles," said Yasha Haddaji.
According to Avito, in 2024, Russians are 47% more likely to buy Nintendo Switch than in 2023. The average price of a new console on the platform amounted to Br24 thousand (the cost decreased by 6% over the year), while the device "from hand" - Br19 thousand. Also over the year, the share of sales of new Nintendo Switch consoles increased from 28% to 36%.
- The first-generation Nintendo Switch is in demand among Russians even years after its release. In this regard, we expect that Nintendo Switch 2 will cause a significant stir among gamers, and assume a high sales potential, - said the head of the business unit "Electronics and household appliances" in "Avito" Pavel Komarov.
In the press service Wildberries noted that the announcement of the console is scheduled for April, so it is premature to talk about the date of appearance of the console in the catalog marketplace. At the same time, they said that Wildberries will try to be among the first to start selling Nintendo Switch 2.
- Last year, the popularity of portable game consoles among Ozon customers has increased significantly, and we will definitely bring Nintendo Switch 2 when the sales of the device begin, - said in the marketplace. - At the release stage, the demand for the console will depend on its parameters and available games.
According to Nina Plastinina, director of the Electronics category of the MTS retail network, the cost of the console in Russia will depend on the price tag on the global market. MTS is also considering the possibility of bringing Nintendo Switch 2 to Russia among the first.
Predictions from gaming industry experts
At the start of sales prices will be about 70 thousand rubles, but over time will be reduced to 50 thousand, says Yaroslav Meshalkin, managing partner of Heads'made digital communications agency.
- Switch, unlike Steam Deck, is a niche product for fans of Nintendo games. Therefore, I expect that the product will interest fans of the brand, but it is unlikely to be in mass demand in Russia," he said.
IT-expert Sergei Pomortsev believes that the scenario with PlayStation 5 Pro will be repeated, the first batch of which in Russia retail sold twice as expensive as in Europe, and advises to prepare for the cost of around 90 thousand rubles.
- The high price can last much longer than in the case of the PS5 Pro. The buying frenzy will subside quickly only if Nintendo does not offer attractive exclusives in the Switch 2 launch lineup that will be of interest to Russian gamers. I believe that the shortage of consoles and the opportunity to be the first to "fly" into the new part of Mario Kart or The Legend of Zelda will do their job, - summarized Sergey Pomortsev.
Thestart of sales of the second version of the console will slightly affect the trends of the Russian game market, believes an expert in the game industry Oleg Dobroshtan. He believes that in the next two or three years will be sold both generations of Switch in parity. In its mass gamers will update the console as the already purchased version becomes obsolete. Naturally, with the exception of a group of innovators who like to buy the newest versions of gadgets at the time of their release on the market, said the specialist.
- Given that the official cost has not yet been named, and experts' estimates of the cost of the new version - $ 400-450, in Russia after the first half of the year of sales and a wave of hype purchases, it will be set at the level of 50-55 thousand rubles per unit. Naturally, it is necessary to make an adjustment for the dollar exchange rate to the national currency," added Oleg Dobroshtan.
Vasily Ovchinnikov, head of the Video Game Industry Development Organization (VDI), noted that the share of any consoles on the Russian market is much smaller than the world average.
- It will be interesting to observe the competition between Switch 2 and Steam Deck. However, I do not expect global changes in the Russian market until the emergence of a domestic console, the development of which was commissioned by the President of the Russian Federation, - he said.
According to the speaker, the price will also depend on the countries from which Switch 2 will be brought to Russia.
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