Head of AvtoVAZ admits launching a new car brand
AvtoVAZ may launch a new car brand following the example of the Chinese car industry. This was announced by the head of the company Maxim Sokolov, Izvestia correspondent reports from the press conference on January 15. According to the top manager, the new car brand may be designed for commercial vehicles.
"One of the directions of AvtoVAZ marketing is to develop not only the product line, but also the brand line. We see the successful example of the Chinese market, where the diversity of brands reigns. We follow these trends and are working on the issue of launching another separate brand, which will characterize, among other things, the line of our commercial vehicles," Sokolov said.
In addition, as the head of AvtoVAZ said, the company plans to introduce 12 new models and modifications by 2030, including a new model Lada Iskra. The manufacturer is going to rely on its own engineering and design staff and the base of Russian suppliers of components. Now there are more than 1,650 domestic enterprises, Sokolov noted.
Earlier in the day it was reported that by the end of 2024 AvtoVAZ increased car production by 40%. At the same time, the volume of production of Lada cars at the Togliatti site became a record for the last 10 years.
Also on this day it was announced that AvtoVAZ has planned 15 major product events for 2025, including the launch of brand new models and the renewal of existing ones. One of the major new products will be the debut of the new Lada Iskra, which will sit between the more affordable Granta and the flagship Vesta in the brand's lineup. The new Lada Iskra together with the pre-production version of the Lada Niva Sport were presented to the public at a press conference.