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REN TV demonstrated the maximum audience growth at the end of the year

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Photo: Izvestia/Alexander Kazakov
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REN TV retained its fifth position among the Big Ten channels and increased its share to 6.9%, with a 10% audience growth compared to 2023 ("4+", all Russia). The first two positions were held by Russia 1 (14%) and NTV (9.5%). Channel 5 (7.7%) moved up to the third place, and Channel One took the fourth position (7.3%).

According to the results of 2024, REN TV for the first time came second in the most attractive for advertisers family audience "All 10-45" - with a share of 7.6%, surpassing TNT channel. For the fifth year in a row, STS took first place in this segment.

In the "All 14-44" audience, REN TV ranked third with a 7.7% share.

REN TV's results clearly demonstrate the channel's precise hit on the young audience's demand - usefulness plus knowledge. The trend of 2024 in the TV audience is cognitive content in a concentrated form, which one would like to retell to friends and acquaintances. In the past year REN TV created a program that in the era of marketplaces teaches how to make money on things you want to throw away - "Buy and Sell". At a time when young people learn the world around them through rils and shorts, the channel launched a TV encyclopedia of incredible facts - "Mad Facts".

REN TV airs 19 TV projects weekly - each week an original program, without repeats. The volume of premiere product in hours on REN TV is the best on national TV (more than 2600 hours per year, including news).

The channel's success is also due to the quality of its own series product. For example, the historical series "ZIG ZAG Gang" with Igor Petrenko and Alexander Ustyugov in the main roles, shown in 2024, gathered more than 20 million viewers.

The share of viewers of REN TV news programs under the age of 25 is steadily growing. At the end of the year, REN TV retained its status as the channel with the youngest news viewers among all federal broadcasters.

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