- Статьи
- Economy
- Coffee brewing machine: demand for coffee making appliances in the Russian Federation in 2024 increased
Coffee brewing machine: demand for coffee making appliances in the Russian Federation in 2024 increased
Thedemand for coffee-making equipment in 2024 has increased by more than 20%, its sellers told Izvestia. Marketplaces record a growth of 2.8 times. People want to have this drink at home and in the office "like in a coffee shop" - especially since the prices for services in such establishments have increased markedly. At the same time, buyers have a lot to choose from - coffee machines of famous world brands have returned to the market on parallel imports, in stores there are gadgets for making this drink for every taste and purse, they note.
How much in the Russian Federation increased sales of coffee machines
This year in the Russian Federation significantly increased demand for equipment for coffee preparation - coffee machines, told "Izvestia" sellers of this equipment.
According to preliminary data from M.Video-Eldorado, for 10 months of 2024, the increase in sales in the Russian market amounted to 30% in monetary terms and 23% in quantitative terms compared to the same period in 2023. In January-October, Russians purchased 1.8 million coffee makers and coffee machines for a total of 27.4 billion rubles.
According to the combined retailer's calculations, the top 5 most popular brands of coffee making equipment include Delonghi, Philips, Krups, Nivona and Jura.
In monetary terms, 72% of the market is occupied by automatic coffee machines with built-in cappuccinator or milk tank, in piece terms their share is 23%. The sales driver were models from the middle and premium segments, as well as devices with remote control, which allow you at home to prepare drinks of varying levels of complexity, the company said. Capsule-type coffee machines account for about 8% of the market in terms of money and 14% in units, drip coffee makers account for 4% of the market in terms of money and 23% in units, while carob coffee makers hold a market share in terms of money of 14% and 20% in units, it added.
With the fact that in 2024 in the Russian Federation actively growing sales of new coffee machines, agree in "Avito". According to the trading platform, this indicator increased by 18% compared to 2023. The average cost of a new coffee machine - 25.2 thousand rubles, and the variant "from hand" - 11.3 thousand.
- Coffee machines - still one of the fastest growing categories in the Russian market, about 2/3 account for automatic machines. Sales at the end of 11 months of this year increased by about 20% in units and 24% in money, but the growth in demand slowed down in Q3 and especially in Q4. This is due to the rise in the price of credit offers for goods in the high price segment, which include automatic coffee machines," Saveliy Tarasenko, manager of small household appliances at diHouse, told Izvestia.
Sales continue to grow due to the popularity of coffee among Russians, as well as the trend to consume the drink in the format "to go", which can now be prepared at home, noted in "M.Video-Eldorado". Pavel Komarov, head of the "Electronics and Home Appliances" business area of Avito, explains such dynamics by the popularity of coffee as a lifestyle beverage, the desire of those who work remotely for convenience in its preparation at home and the expansion of the range of coffee machines in different price segments.
Sales of such machines on Wildberries showed high dynamics, year-on-year growth amounted to 180% in physical terms and 130% in turnover, a representative of the marketplace told Izvestia. This is due not only to the scaling of the company's business, but also to a significant increase in the number of suppliers in this category - by 47%, he noted.
Why Russians need gadgets for brewing coffee
In general, many categories of household appliances are now growing - for example, kettles, vacuum cleaners, juicers, notes Artur Makhlayuk , business analyst at Marvel Distribution. The growth of demand for different goods is connected with their greater choice, the growth of incomes of part of the population, the emergence of new brands, he listed.
- In coffee machines especially the middle segment from Br5 thousand to Br25 thousand is increasing. There are also a lot of cheap solutions of capsule and drip coffee makers on the market, which are available for mass consumers, - says Artur Makhlayuk. - In Russia now the trend of coffee consumption continues and more people can afford a good coffee machine, which is becoming a regular household item.
The restructuring of supply chains of equipment by parallel imports has led to the fact that the market began to return to European brands of coffee machines, which have always been valued, said the head of the project Content-Review Sergei Polovnikov. There is also a new interest in coffee, he argues.
- Rising prices in coffee shops has led to the fact that the user now seeks at least in the morning to drink a cup of quality brewed coffee at home. And spend about 50 rubles for it, not 300: home coffee machines have partially replaced the offers of coffee shops, - says the expert.
General Director of TelecomDaily Denis Kuskov also calls the rise in the cost of coffee in specialized establishments and catering in general reason for the increased interest in coffee machines. For those who want to drink good coffee at home or in the office, this is, of course, a way out in terms of savings, he believes. Now buyers are offered a wide choice of such equipment due to the emergence of new brands and the resumption of supply of parallel imports of coffee machines of well-known brands, the expert points out. The demand for such solutions fuels the growth of salaries in many industries and the purchasing power of people working in them, he concluded.
