Logic of Milk has bought a brand of herbal drinks

Logic of Milk has completed the purchase of Polygrin LLC, which owns the brand of herbal drinks 5Yes!, the company said.

"The 5Yes brand! well-known to market professionals, the company's products are of high quality. We hope that the integration into the large family of Logika Moloka will allow us to strengthen the scientific and production base of the brand and lay a solid foundation for its growth, both at HoReCa and among consumers," said Yakub Zakriev, CEO of Logika Moloka. He also expressed confidence that the experience gained by Polygrin over the years would help it offer consumers new plant-based products.

According to Milk Logic, there are 5Yes in the portfolio! More than 20 SKUs offer various types of plant—based beverages and professional solutions for HoReCa. Polygrin's revenue for 2025 amounted to 521 million rubles, and sales increased by 70% compared to 2024.

The new owner announced plans to expand the range of 5Yes! in all sales channels, while maintaining the main advantages of the product, the formulation and the approach to working with partners. The brand's team will maintain its position and develop it as part of Milk Logic.

The deal was a step towards achieving the goals of the 2030 Strategy, which involves increasing the market share of herbal products and expanding its presence in the HoReCa segment, noted Logic of Milk. According to the company, the herbal beverage market in Russia has been growing at a double-digit pace in recent years. In 2025, sales of such beverages increased by 18.4% in physical terms and by 23% in value terms. Since the beginning of 2026, the growth rate has been maintained.