Sovcombank supports memorandum on preserving family values

Sovcombank has signed a memorandum of cooperation aimed at preserving and strengthening Russian spiritual and moral values in advertising and marketing communications. The document was developed by the Association of Communication Agencies of Russia (ACAR), the bank's press service reported.

The initiative brought together industrial associations, business communities, organizers of professional competitions and festivals, as well as representatives of socially responsible businesses. Its participants intend to promote responsible communication, promote traditional family values and create a positive image of a large family.

"For Sovcombank, family, responsible parenthood and the continuity of generations are the most important social values. By joining the ACAR Memorandum, we support the development of responsible communications that help create a respectful and positive image of family and large families," said Anton Zapolsky, Head of the bank's Public Relations Department. He expressed confidence that combining the efforts of business and the professional community "will make this work systematic and increase its public importance."

The participants of the memorandum plan to support the best social projects presented at Russian festivals and competitions in the field of advertising and marketing communications. The document also provides for the development of evaluation criteria for such projects, the possibility of establishing thematic nominations and the preparation of an annual public report.