Advertisers from China increased spending on VK Advertising 2.7 times
Advertisers from China increased their spending on VK Advertising 2.7 times. Budgets in the first half of 2026 exceeded 2.5 billion rubles, and the number of Chinese advertisers increased by 62%. This was announced by the company's press service on July 30.
The gaming segment remains the leader in popularity — spending on promoting this category in VK Advertising increased 2.7 times compared to the first half of 2025. In the first half of 2026, e—commerce showed a noticeable increase - budgets for promoting this category increased 2.3 times, and the B2B sales category increased 1.5 times.
The most popular format of promotion remains the universal ad, in which the system independently adapts texts and creatives to various placements. At the same time, Chinese advertisers began to invest more actively in video advertising, with budgets growing by 6.8 times.
"Chinese business is the growth driver of the Russian advertising market. Companies from this country confidently retain the status of the main non-resident advertiser. At the same time, the gaming segment remains the largest in terms of budgets. VK covers all the needs of the gaming client, from payment solutions to traffic. At the same time, there is a growing interest in promoting other product categories — this is a direct confirmation that Russian platforms provide real conversion efficiency for products from Asia," said Irina Sovik, Chief Operating Officer of VK Ecosystem and Integrated Services business Group.
Read more in the Izvestia article:
The engine of interest: China has increased investments in advertising on Russian digital platforms
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