The expert pointed out the influence of emotions on purchases

61% of Russians make purchases on marketplaces under the influence of emotions, and almost a third place orders with deferred payment due to lack of money. On Monday, July 13, the agency reported RuNews24.ru the expert on socio-economic policy Yakov Yakubovich told.

According to him, many people buy expensive things not out of necessity, but for the sake of feeling status and approval from others. However, the joy of buying passes quickly, but the loan remains, which is why the person again strives for new acquisitions and gets into a vicious circle.

The expert noted that conspicuous consumption often leads to living beyond their means: people take out loans for unnecessary things, and then have to save on really important expenses.

To avoid the debt trap, Yakubovich advises learning to distinguish real needs from imposed ones, not to make decisions about large purchases in a hurry, plan a budget and stop comparing yourself with others. In his opinion, the real status is determined not by the value of things, but by the actions of a person.

Online loyalty: Russians' spending on online shopping increased by 36%

How can this affect the cost of offline goods?

In June, Elena Skripacheva, PhD in Psychology, associate professor, and practicing psychologist, told RT that emotional spending is most often associated with the need to compensate for negative emotions, but the habit of systematically making such purchases can lead to a number of serious consequences. According to the psychologist, the danger of emotional purchases is that they can lead to shopaholism, writes 360.ru .

In November, psychiatrist and sexologist Alexey Vilkov explained the craving of women and men for shopping. According to him, the craving for spontaneous purchases, or shopaholism, is a type of disorder that requires correction.