The White Nights Music Festival was held in St. Petersburg on July 8.

On July 8, the White Nights Music Festival entered a new chapter in its history. The evening, which took place under the sign of the "Hype Stars", turned the Northern Capital into the epicenter of modern music, blogging energy and drive.

The St. Petersburg White Nights Festival, supported by Russian Radio and the <url> TV channel.TV is an event with long—standing traditions. Over the years of its existence, it has become a real kaleidoscope of talents, which has revealed dozens of names to residents and guests of the Northern capital, which today occupy the top lines of the charts. The audience was presented with a unique concept of the "Russian Media Group" — "Hype Stars". Concerts, a large-scale award, a "Hype Fair" and other events form an ecosystem that brings to the forefront those who are conquering the charts and the Internet right now, gaining millions of likes on social networks.

MARGO, HOLLYFLAME, Grigory Leps, Yuri Kiselyov, Vladimir Kiselyov, Akmal, Bianca, Elena Sever, MIA BOYKA, Anastasia Bright, Mariti, Anna Nemchenko, MILANA STAR, Filatov & Karas, "5UTRA", Nemiga, SteshOK, Lesha Svik, "Earthlings", Betsy, Alice Herzovskaya, MELISA, Nasty Babe, Lesha Pokrovsky, Kaya, Sevak, Katya Adushkina.

"For the sixth year in a row, the Hype Stars have been lit up as part of the White Nights Festival. Audiences all over the country have become very fond of this format, and we are glad to see how our audience is growing and with what delight the audience welcomes young artists every time. Year after year, the concept has evolved, growing into a vast universe, and this fall the Third Stars of Hype Award will be held in Moscow. Well, now we are happy to bring the holiday to the Northern Capital to give the very wave of drive that this format is always associated with," says Svetlana Stolpovskikh, music producer of the Russian Media Group, creator of the Stars of Hype project.