Over 48 million people watched "Scarlet Sails-2026"

The television coverage of the fantastic water and pyrotechnic show in the Neva River and the concert of the main Russian pop stars on the Palace Square on June 27, amounted to 28.2 million people, including the international orbit. The number of online broadcast views on the Internet is 20 million. The legendary holiday was also seen by viewers of foreign media holdings and TV channels with an audience of millions.

For the first time in history, Channel Five provided simultaneous translation of "Scarlet Sails" into three foreign languages — English, Chinese and Vietnamese, which made the holiday a truly global cultural event. In total, more than 48 million people saw the graduation celebration "Scarlet Sails – 2026".

The share of the broadcast of the entire alumni celebration "Scarlet Sails – 2026" live on Channel Five in the key audience of "All 25-59" was 8.3%.

The water-pyrotechnic show on the Fifth in the time slot 00:41-01:04 confidently took the first place among all national broadcasters in two audiences at once. The share in the audience of "All 25-59" is 11.2%. In the female audience of "25-59", this figure is 11.6%.

The bright water and pyrotechnic show was also broadcast on other federal channels. The passage of the brig under scarlet sails in the Neva River, accompanied by tens of thousands of fireworks, was watched by a record 38.6% of the country's viewers over the age of 18.

In Moscow, the water pyrotechnic show became the undisputed leader of the evening prime time in the audiences of "All 25-59" and "All 14-44". The shares amounted to 12.2% and 17.4%, respectively, which provided Channel Five with the first place on the metropolitan airwaves.

"Scarlet Sails" also appeared on the international orbits of the Fifth, REN TV, CTC, Domashny, and Che TV channels.

Viewers all over the world — from Europe to Asia and Africa — were able to see the most beautiful holiday on earth. Among the broadcasting countries: China, Mongolia, Vietnam, India, Greece, Korea, Malaysia, Thailand, UAE, South Africa, Kazakhstan, Belarus, Uzbekistan, Kyrgyzstan, Georgia, Armenia, Azerbaijan, Gambia, Kenya, Nigeria, Zambia and many others.

The total television coverage of the holiday in Russia and the CIS countries amounted to 28.2 million people, which confirmed the status of Scarlet Sails as one of the largest international events.

This year, the largest state—owned broadcasting corporations of Malaysia and China, Radio Televisyen Malaysia (RTM) and China Media Group (CMG), joined the Scarlet Sails broadcasting partners. In general, the broadcast of the holiday was available on the channels of the international partners of the National Media Group with an audience of millions.

The online broadcast of the holiday on the website of Channel Five and on its official social media accounts gathered 20 million viewers.

For the first time, the alumni celebration could also be viewed in the Maks messenger. This feature is still working in test mode, and Fifth was one of the first to broadcast such a large-scale event on this platform and expand the boundaries of digital presence.

Special attention should be paid to the success of the broadcast on the Odnoklassniki social network, where a historical record of views was set. The platform became one of the key points of attraction for the digital audience of the holiday: users not only actively watched the broadcast, but also shared the broadcast and set reactions. Such a high level of engagement turned the viewing into a full-fledged online event that brought together viewers from different regions of Russia and the CIS countries.

As a result, almost 14 million people watched the legendary graduation in Odnoklassniki. This is an unprecedented indicator for the platform and one of the most notable digital achievements of the project. Another 626,000 watched the graduation ceremony on the official website of Channel Five.

Short videos with performances by artists who performed on the stage of "Scarlet Sails – 2026" were seen by 4.2 million.

In addition, Channel Five provided a signal to other federal channels and online platforms. The graduation celebration was seen by viewers of REN TV, Rossiya-1, Channel One, 78, Muz-TV and the cable channel Music of the First.

The holiday was available online on the multimedia portal IZ.RU, on the websites of REN TV, Channel One, CTC, Rossiya-1, RT, Music of the First, Muz-TV, in online cinemas Wink, Kinopoisk, IVI, Tricolor, Start, Kion, Okko, Premier, on the RUTUBE video hosting and platforms "Smotreshka, Lime HD TV and MOVIX.

After a long-term hiatus, the Scarlet Sails holiday was revived in 2005 at the initiative of ROSSIYA Joint Stock Bank, the Government of St. Petersburg and Channel Five, and since then has consistently confirmed its status as one of the largest and most anticipated events in Russia and the world.

Dancing plus: "Scarlet Sails" in St. Petersburg and "The Karate Kid" in the cinema

Izvestia's guide to the main cultural events of the week

On the night of June 28, the main alumni celebration "Scarlet Sails - 2026" ended in St. Petersburg. The highlight of the event was a colorful fireworks display over the Neva River. The key concept of the holiday this year was chosen by the motifs of Russian fairy tales.

More than 70,000 graduates at the festival saw snowfall in the middle of June and a wheat field in the city center. For the first time, "Scarlet Sails" was broadcast in three languages at once — English, Chinese and Vietnamese.One of the main visual symbols of the "Scarlet Sails – 2026" was the fiery Firebird, born by the light of the brig Rossiya.