Developers have increased their tools to increase customer demand

The demand for the sale of housing with the help of developers has increased significantly. The recovery occurred due to a decrease in the key rate — transactions on the secondary market are slowly starting to recover. Market participants told Izvestia about this on June 30.

"In the current market conditions, we are expanding the use of demand stimulation tools, using both subsidized (subsidiary) and tranche mortgages. In the premium segment, we consider the subsidy period of two years to be optimal. At the same time, we do not observe a significant increase in the cost of the apartment itself — we are putting subsidies into the project economy without directly shifting to the price per square meter, since it is critically important for us to maintain a balanced price at a level corresponding to a premium product," said Maxim Luchnikov, Commercial Director of Sum of Elements Group.

Mikhail Khudadian, Head of the Financial Products and Partner Sales Department at the Sever development company, noted that in recent months they have also been expanding and launching tools to stimulate demand. In particular, these are subsidized mortgages, tranche mortgages, deferred payment mortgages and the trade-in program. Currently, the share of subsidized transactions is about 40%.

"This year, the trade-in program is really in demand. We attribute this to the fact that the Central Bank's key interest rate has decreased and the secondary real estate market has revived. We use subsidized mortgages as one of the tools to stimulate demand. To date, the share of such transactions is about 40% of total sales," he said.

Sell-buy: the sale of housing by trade-in revived following the decline in key

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Anton Wiener, co-founder and co-owner of the Rodina Group, said on the same day that home buyers were increasingly postponing the decision to purchase an apartment, hoping for lower mortgage rates or prices. However, this strategy often leads to the opposite result: real estate prices rise faster. According to his estimates, with an average price increase in the primary market of 1-1.5% per month, waiting for a purchase within six months can increase family expenses by 500-900 thousand rubles.