Every tenth car sold in Europe turned out to be Chinese

By the end of May 2026, the share of Chinese cars in the European car market exceeded 10% for the first time. This was reported on June 26 by Bloomberg with reference to Dataforce data. In other words, every tenth passenger car sold in European countries belonged to brands from China.

In late spring, the share of Chinese car brands in the European market reached 11%. They also accounted for almost a quarter of all sales of new hybrid cars, and demand for fully electric models from China also increased.

According to experts, Chinese automakers realized earlier than others that European consumers were not ready to fully switch to electric vehicles, and adapted their model lines accordingly.

"However, the most powerful factor is the price—performance ratio: Chinese brands offer consumers significantly more cars for the same money," said Dataforce analyst Julian Litzinger.

So, comparing two seven-seat hybrid crossovers, Litzinger pointed out that buyers of the MG S9 produced in China save money and get a higher-power powerplant than the Volkswagen Tayron, while the quality of the car remains at a high level.

It is also noted that in the UK there is a rapid increase in sales from Chinese brands such as BYD, MG, Omoda and Jaecoo. For example, the Jaecoo 7 crossover from the Chery concern became the fourth best-selling model in the UK in May, and the share of Chinese automakers in the market reached 16%.

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