Russians have become less afraid of calls from scammers after labeling calls

Russians have become less afraid of fraudster calls after the introduction of mandatory call labeling, according to a study by the Novophone IP telephony service, whose experts interviewed residents of the country from different regions. According to analysts, there is an increase in the number of companies implementing call identification in Russia. Lenta.Ru .

Since the beginning of spring 2026, the share of marked calls from Russian organizations has increased by 3% every week. This tool protects subscribers from phone fraud and spam, and helps businesses increase the conversion rate of outgoing calls and strengthen customer loyalty.

According to the survey results, only 6% of respondents do not trust labeling and still suspect a fraudster, and only 1% of respondents consider labeling useless. It is noted that 43% of the respondents immediately noticed the marking as soon as it began to appear on the screen.

Almost a third of the respondents noted that they respond to such calls more calmly, since they know in advance who is calling, and 19% are ready to communicate with more joy if the call is related to a previously submitted request.

Consumers pin practical hopes on labeling: according to the survey, 27% of respondents believe that it will reduce the flow of spam calls and advertising, and 13% see it as an effective tool against fraudsters.

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Earlier, on June 17, the chairman of the Federation Council, Valentina Matvienko, urged Russian citizens not to answer phone calls from unknown numbers in order to protect themselves from the actions of fraudsters. She made the corresponding statement at the plenary session during the discussion of the draft law on measures to combat cybercrime. The speaker of the upper house of parliament called the document the next important step in protecting citizens and noted the ingenuity of intruders who constantly come up with new ways to deceive.

On the same day, Artyom Sheikin, first deputy chairman of the Federation Council Committee on Constitutional Legislation and state Construction, told RT that fraudsters can use voice recording to create a voice deepfake to call relatives, colleagues, or a supervisor on behalf of a person and ask for an urgent transfer of money, transfer data, or perform some action.

In turn, the expert of the NIFI project of the Ministry of Finance of Russia "My Finances.Russian Federation" Dmitry Model reminded in an interview with the website kp.ru what phrases should alert you when talking on the phone and how not to fall for the tricks of scammers.

"Suspicious activity has been detected on your account", "Account has been blocked", "A loan application has been received on your behalf" — such words should alert, clarifies 360.ru .