VTB assessed the possibility of German brands returning to Russia in the coming years
The return of German brands to Russia in the next five years is unlikely. This opinion was expressed by Matthias Schepp, Chairman of the Board of the Russian-German Chamber of Commerce (VTB), on Friday, June 5, on the sidelines of the St. Petersburg International Economic Forum (SPIEF-2026).
He admitted that in 2022, most companies and brands regretted leaving the Russian market so quickly.
The chairman of the VTP commented on a survey of German companies operating in Russia about their intention to continue business in the country and was skeptical about the possibility of returning the departed brands in the coming years. According to him, a lot in this matter depends on the geopolitical situation.
"The more stable the world is, the more companies will return," he suggested in an interview. Lenta.Ru .
The day before, the head of the American Chamber of Commerce (AmCham), Robert Agee, said that US companies continue to operate in Russia, despite the departure of some brands, RT reports. He clarified that against the background of the departure of a number of major brands, many have decided that all foreign companies have left the Russian market, but this is not true. According to Agee, after the end of the conflict in Ukraine, many American companies will return to the country, according to the website. kp.ru .
On May 6, Estonian President Alar Karis noted that many European companies are waiting for the end of the conflict in Ukraine in order to resume work in the Russian market. He also stressed that many European companies are closely monitoring the development of the situation and some businesses are considering a possible return to the Russian market.
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