The expert announced the active transformation of the corporate catering market

The corporate catering market has been growing in recent years, but it is also undergoing an active transformation. Employers have begun to abandon their own canteens and contracts with suppliers in favor of digital models of corporate catering, said Mikhail Lapatkov, Marketing Director of Gift in the Square LLC, in an interview with Izvestia.

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"Companies are increasingly moving from a traditional canteen to the formats of electronic meal cards, mobile applications, etc., when an employee has the opportunity to choose a place where he will eat. The growth of digital corporate catering formats over the past three years is estimated at 30-40%," he said.

Corporate catering is increasingly becoming a tool for retaining and attracting staff, and this trend is especially noticeable in industry, retail, pharmaceuticals, IT and service companies, the source said.

At the same time, it is not enough for a modern employer to organize a lunch for employees: transparency of expenses, automation of processes, analytics, control of the use of funds and the ability to take into account various employment formats — office, remote and hybrid, are important, the expert added.

Read more in the Izvestia article:

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