The PSB called patriotism and family the basis of state sovereignty

Russia's state sovereignty is based on three key elements — patriotism, family values, and reliance on tradition. This opinion was expressed by Vera Podguzova, Senior Vice President and Director of External Relations at the PSB, speaking at the session "Russia, a Bulwark for the Protection of Traditional Values," held on the sidelines of the XXIX St. Petersburg International Economic Forum.

These values, along with a unique cultural code, shape the image of our country in the international arena, Podguzova noted. According to her, the priority areas for the state, business and large corporations should be to support traditional industries in the regions, high-tech and knowledge-intensive industries, as well as the development of "food patriotism." The speaker suggested using this approach to promote domestic products on world markets.

"It is possible to apply "product patriotism" in various fields, for example, in industry and space exploration, in science and sports, in the production of goods and agriculture, etc. This tool will help shape a new image of the country, demonstrate its traditions, historical heritage and achievements, and humanitarian values," Podguzova said. She added that many regional producers carry the cultural code of the country. In her opinion, they should be supported by facilitating access to friendly foreign markets.

As an example, Podguzova cited the "Soul of Russia" project, which unites the cultural traditions of the country's peoples. "There is a separate pavilion at the SPIEF, where products from different regions are presented, dozens of artists, designers, and artisans present their work. And it's not just about folklore, it's about the economics of local brands and the preservation of the cultural code," said the Vice President of the PSB. She expressed the opinion that through the support of such industries, jobs are created for young people and families, allowing them to do what they love and stay to live and work in their region.