Dealers of the new Tenet Plus car brand will appear in 60 cities of Russia

The selection of candidates for the status of an official dealer of the Tenet Plus brand in Russia has been completed, 101 partners have been identified. The brand's dealer network will cover more than 60 cities of the country from Kaliningrad to Khabarovsk, according to a statement from AGR holding, which was received by Izvestia on May 28.

Tenet Plus is a new Russian automobile brand created by the domestic AGR holding company and the Chinese Defetoo company. Car production will be organized at the holding's plants. The basis of the brand's model range will be mainly crossovers — from compact to mid-size. Information about models, trim levels, prices, and start dates will be provided later.

According to the idea, Tenet Plus cars will be positioned at a higher level than the Tenet models, which are based on Chery models, are manufactured at the Kaluga plant and have been on sale since last year. It is officially stated that the cars have branded lighting graphics with headlights inspired by the "eye of the wildcat".

Tenet Plus has become one of the four automarks created by AGR and Defetoo, in addition to Tenet, Jeland and Esteo. According to unofficial data, the Tenet Plus models are based on the Lepas brand, founded by the Chery Group in 2025 and focused on foreign markets.

Repackaging: new car brands continue to enter the Russian market

Esteo, Senat and other new products of the summer

As reported on May 21, the new Esteo MX crossover entered full-cycle production at the AGR Holding plant in Shushary, St. Petersburg. Esteo becomes the second automobile brand after Jeland (both Russian), the production of which is organized at the former GM plant, which has undergone extensive modernization and retrofitting.