Sergunina announced the International Business Tourism Forum in Moscow

Representatives of the business tourism industry will gather in Moscow for the fourth international forum, Meet Global MICE Congress, said Natalia Sergunina, Deputy Mayor of the capital.

The event will be held on December 16 and 17 and will bring together hoteliers, experts from relevant departments, representatives of associations and large companies.

"During the entire time, the forum was attended by more than 4 thousand specialists from different countries. Every year, participants present their projects at business meetings and discuss important issues for the industry. This time, the plenary sessions will cover such topics as entering new markets, attracting investments, and using artificial intelligence," Natalia Sergunina said.

Discussions will also focus on programs to support specialized businesses, brand creation taking into account the culture and history of a particular region, the specifics of the BRICS and Global South tourism markets, digitalization and modern IT solutions.

During the training sessions, the guests of the congress will learn how to plan and organize their own vibrant event, as well as how business tourism adapts to the demands of representatives of different generations.

An exhibition will also be held at the site, which will be attended by Russian and foreign companies. A space of 1.3 thousand square meters is provided for them.