Business adaptation to new realities discussed in Moscow

On May 15, a press conference "Business Solutions in an era of Change" was held at the Izvestia Press center. Experts from the fields of agribusiness, law, psychology, art, consulting and finance discussed strategies for adapting to new economic realities, the introduction of AI, as well as key issues of agribusiness, the art market and brand building.

The focus turned to practical tools for companies seeking to maintain sustainability and competitiveness. The speakers agreed that today's success directly depends on strategic planning, competent PR and marketing: they become the main drivers of business development, allowing them to build trust with the audience and stand out from competitors.

Experts emphasized that in the era of change, reputational communications have ceased to be an auxiliary function — they have become a strategic asset that affects the capitalization and sustainability of the company.

The discussion also touched upon the legal protection of business, financial security, psychological aspects of crisis management, as well as specific challenges for the agro-industrial complex and the art market, where traditional models require revision without loss of cultural value.

The press conference was attended by:

• Petr Gaponov, Head of the Moscow Division of the Naturovo Agricultural Factory, Candidate of Political Sciences;
• Vyacheslav Kosakov, Managing Partner of NOVATOR Legal Group, Lawyer;
• Dmitry Miroshnikov, Founder and CEO of Vetfort, author of the Business with Support program, Vice President of the Business Development Corporation for Corporate Strategy, judge of the Arbitration Court of the Moscow Region;
• Nadezhda Koroleva, founder of the Omline Coaching Academy, clinical psychologist, certified coach;
• Irina Bogatikova, President of the World Constellation Foundation for the Study and Preservation of Cultural Heritage, member of the TSHR;
• Vladmira Simuran, owner of Simuran Consulting and HLB magazine;
• Georgy Daraselia, Head of the Development Department of Bank Guarantees at BBR Bank.