"78" topped the rating of St. Petersburg media on the Zen platform

The 78th Internet resource received the first place in St. Petersburg as part of the updated Zen media rating and Mediascope. The top three regional leaders also included Фонтанка.ги and DP.ru .

The rating is based on an analysis of audience behavior and the work of media editorial offices, which includes indicators of engagement, real-time reading (discovery), the number of subscribers, as well as the speed of publication and the quality of headlines. The developers are confident that this approach is not only a reliable tool for external evaluation of media work, but also an indispensable assistant for online media executives who make decisions within editorial offices when selecting content and planning publications.

As Alexey Sukhorukov, editor-in—chief and CEO of 78 TV channel, notes, 78th has been ranked 1st in terms of subscribers on the Zen platform in St. Petersburg for more than two years, so the April victory in the St. Petersburg media rating is another confirmation of the channel's leadership among news outlets.

At the moment, 78 TV channel has more than 300,000 subscribers mainly on Zen and more than 30,000 on a channel dedicated exclusively to the St. Petersburg agenda.