Every fifth blogger switched to work with artificial intelligence
More than 20% of bloggers regularly use artificial intelligence tools in their work, and most authors have already integrated them into content creation. This was reported to Izvestia on May 8 in the Rafinad platform based on the results of a study of the influencer marketing market.
"21% of the regular use of AI is already a significant level for the market, where automation was recently treated with caution," said Elena Khusnutdinova, head of the blogger department at the Rafinad platform.
The study involved more than 100 bloggers with different audiences, from microbloggers to authors with millions of subscribers. According to analysts, 21% of respondents use AI on a regular basis, and another 51% use it from time to time. At the same time, 16% plan to start using technology, while 12% do not use it at all.
Among the most popular tasks are creating images (49%), writing texts (42%) and generating ideas (33%). AI is also used for analytics (28%) and video editing (12%).
"AI reduces production time and increases the blogger's operational capacity," Khusnutdinova explained.
At the same time, 18% of respondents said they had not noticed a significant effect from the use of technology.
The expert emphasized that artificial intelligence helps to increase the volume of content, but it does not guarantee an increase in its quality and audience engagement. According to her, the key factors are still creativity, presentation style and accurate alignment with the interests of the audience.
Earlier, on May 5, it was reported that about half of Russian schoolchildren completely shift their homework to artificial intelligence (AI). 1,157 people took part in the survey — children aged 6 to 17 years and their parents. It turned out that 71% of the surveyed schoolchildren use AI.: 77% of them use it in their studies, and another 62% use it to search for information.
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