The expert explained the growing popularity of industrial tourism

In Russia, industrial tourism has ceased to be a niche entertainment and has become a tool for career guidance, environmental education and building business confidence. Vyacheslav Ivanova, Director of Public Relations and Mass Media at Sitimatik JSC, told Izvestia about this on April 30.

According to her, previously industrial enterprises were associated with closed territories, but today companies are increasingly opening up access to production processes to a wide audience.

"The task of industrial tourism is to destroy the main stereotype that all garbage is simply dumped in a pile, and to show how the modern waste management system works," Ivanova said.

The expert explained that interest in such excursions is growing from both society and business. Companies strive to demonstrate transparency, environmental friendliness and technological efficiency of their processes, building trust among the population.

Beijing-style sensitivity: China has agreed to extend visa-free travel with Russia for a year

Why does China attract Russians and what difficulties can you face when traveling

According to her, this trend is particularly noticeable in areas that previously raised the most questions, including in the field of municipal solid waste management. Ivanova stressed that the excursion routes adapt to different audiences, including schoolchildren, students, business representatives and eco-activists.

"The tourist sees the path of waste from the trash can to sorting, selection of secondary resources and their transfer for further processing," she explained.

According to the expert, this format allows you to visually show the recycling processes and explain the importance of separate waste collection. The expert added that visiting such facilities changes people's attitude to the environment and contributes to the formation of habits of responsible consumption.

Ivanova noted that industrial tourism also performs a personnel function, attracting young professionals who can see modern technologies and working conditions in production. According to her assessment, the development of industrial tourism makes it possible to solve several tasks at once — from improving environmental culture to building human resources and expanding the tourist attractiveness of regions.

According to a study by the OneTwoTrip travel planning service, tourists in Russia in the spring of 2026 began to choose foreign hotels with all-inclusive meals with a lower average check than a year earlier. Analysts of the service studied the reservations of foreign hotels with all-inclusive meals for the period from March 1 to May 31, 2026 and compared these data with the same period in 2025. The study took into account changes in the average check, the duration of trips, the distribution of demand by country, as well as the emergence of new destinations where such bookings were not recorded a year earlier in the spring.