Sber has introduced a new brand for business digitalization

Sber has created a new brand, Sberbank, designed to help businesses automate processes, analyze big data, work with artificial intelligence and EDI, the bank's press service said.

The new business group with a single management center includes the bank's subsidiaries providing non-financial services to businesses, including SberAnalytika, InSales, Sber Business Soft, Sberbank, Doma.ai , "Digital solutions of the regions".

"The launch of Sberbank is a significant step in the transformation of the ecosystem of Sberbank legal entities. The combined group of companies focuses on the digital needs of businesses of any scale. The focus is on the development and implementation of advanced solutions tailored to a wide variety of customer needs. Sberbank will become a single point of access for customers to solutions based on Sber's technological capabilities, expertise and big data. Businesses and regions will receive a reliable and progressive supplier of applied technologies that will help achieve goals and scale," said Anatoly Popov, Deputy Chairman of the Board of Sberbank.

According to representatives of the bank, the transformation of the ecosystem reflects the integration of individual IT services into unified business digitalization scenarios. This will help optimize internal processes by eliminating duplicate systems and functions, Sberbank emphasized.