VTB is rebuilding its model of working with retail clients

VTB is building a new model of working with retail customers, focused on solving their daily tasks in one application. Due to the new strategy and open partnerships, VTB retail is becoming a plus this year. Olga Skorobogatova, First Deputy President and Chairman of the Management Board of the bank, said this in an interview with RBC.

"The main issue now is the right combination of different elements. We have four of them, the only one of the banks has Digit, branches, couriers and "Mail" (after integration with Postbank). Depending on a person's behavioral preferences, you give them either one thing or a set," Skorobogatova said.

VTB chose a list of key partners based on what a person needs and uses every day, the first deputy chairman of the bank emphasized. "These are food products, goods, pharmacies, cosmetics, digital services, online cinemas, travel, cars. Having compiled such a list through the eyes of our clients, we are launching several partnerships this year," Skorobogatova noted.

In particular, in May VTB will launch "a super project with the largest retailer, which is represented in almost any region, anywhere," said a representative of the bank. "We expect it to be unique for the market and the consumer," Skorobogatova added.

According to her, 2026 will be a crucial year for VTB retail, taking into account the implementation of the new business model. "We will continue our sustainable development in 2027 and beyond in the interests of our clients and solving their daily financial and non—financial issues," Skorobogatova emphasized.