Construction companies talked about their participation in seasonal projects in Moscow

Russian developers are creating various infrastructure projects and points of attraction for residents and visitors of the city in Moscow's parks. This allows companies to increase audience loyalty and communicate their philosophy to people. This was announced on April 20 on the official Internet portal of the capital. mos.ru .

One of these projects was the children's space "Kot", which appeared in the capital last year. The object is a figure of impressive dimensions — 17 by 22 m and 4 m high. Such a "cat" is covered with a soft layer of rubber, with a pattern imitating wool. Visitors can climb any part of the structure, including walking along the tail, net, and ramp. For these purposes, hundreds of special small hooks were installed in the space.

"Traditionally, the cat in popular culture is associated with home comfort, care and favorite characters of children's literary works — from the Matroskin cat to the Cheshire Cat. These are the emotions we wanted to give to the families who come to the park. It was important for us to create exactly the place where the child would want to return to again and again," said PIK Marketing Director Andrey Vengerov.

Special playgrounds for curling, one of the Olympic sports, have also appeared on the territory of Moscow. Such an infrastructure was created in the capital during the last season of the Winter in Moscow project.

"We saw a request from the townspeople for a non—standard sport, curling, which was rapidly gaining popularity. The new platform allowed everyone to try themselves in this direction," said Tatiana Zhelanova, Director of Communications and Sustainable Development at Stone.

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Since April 16, Moscow has hosted the sports program "The Strongest" of the Easter Gift festival: participants compete in strength and functional disciplines and participate in charity activities. There are nine disciplines in total: twisting, jumping rope, push-ups, kettlebell deadlift, squats, kettlebell jerk, shuttle running, dynamic plank and kettlebell swing. Participation in the activities is free of charge.